TOP 35 Chinese Social media Platforms in 2025 + Statistics!
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
KOL
| KOL is a word taken from the English meaning KEY OPINION LEADER, in other words a key opinion leader, influencing public opinion in the same way as influencers. This term is mainly used in China. |
This term was previously used to refer to opinion leaders, which over time led to becoming the influencers, especially digital influencers. KOLs are used to influence opinion, consumers and the way they consume.
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Chinese Influencers that Sell out Products in Minutes in 2022!
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
8 Biggest Chinese Marketing Trends to Watch in 2022
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
10 Mid-Tier KOLs that Wield Significant-Enough Influence to Generate Sales I HI-COM
The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing […]
Kate Chernavina’s Insights into Chinese Influencer marketing in 2019
HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more.
2019 Cost of one social media engagement in China: KOL data analysis and price!
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
Micro Influencers in China: how to start your campaign with Micro KOLs
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]
Top 8 Chinese KOL in Cosmetics in 2018
Chinese KOL in cosmetics are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting […]
Aromababy: Australian brand that knows how to use Chinese KOL!
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw […]
Rising KOL of China in Fashion and Travel
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on […]
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