In China, customer reviews are far from being mere comments left after a purchase. They have become pillars of digital reputation, powerful conversion tools, and sometimes even strategic battlegrounds. In a digital environment where consumers are increasingly skeptical of traditional advertising, the voice of fellow customers plays a central role. A single well-placed review can […]
When venturing into distinct markets like China and Europe, it is important to understand the cultural, technological, and regulatory aspects to maximize the impact of your marketing campaigns. This article explores in detail the major differences and offers practical advice to adapt to each region. Marketing differences in the various digital ecosystems China and Europe […]
In the bustling landscape of Chinese social media and e-commerce platforms, Xiaohongshu is emerging as an unmissable opportunity for international brands. This article is a guide to help international brands succeed on Xiaohongshu. From understanding users to SEO optimization to developing powerful storytelling, we explore the crucial steps to thrive on this dynamic platform. Welcome […]
Introduction Advertising Law in China China’s Advertising Law was initially passed in 1994 and was revised in September 2015. Read the revised version here is twice as long as the 1994 original. It was implemented to increase consumer protection and impose stricter rules on advertisers. Three examples of brands sanctioned in China for violating advertising […]
Cosmetics in China: A market like no other When we talk about the global cosmetics market, it’s impossible not to mention China. With a population of over a billion people and a growing middle class, China represents a golden opportunity for cosmetic brands around the world. So what’s the reason for this? An insatiable thirst […]
The e-commerce revolution in China has transformed the business landscape. This market is based on fertile ground where tradition and technology meet to form a unique consumption ecosystem, particularly during key dates for e-commerce and local festivals. Introduction to the E-Commerce Phenomenon in China Driven by technological innovations and massive adoption by consumers, the rise […]
What are the most effective ways of communicating with Chinese companies from a seller’s point of view? The answer to this question depends on the type of product or service you’re selling and the stage of the sales process you’re at. Establishing an initial contact, making contact with a repeat customer or maintaining a relationship […]
“For Chinese people online shopping is a lifestyle” said Jack Ma, the founder of Alibaba group and Taobao shopping platform. If you have spent even the smallest amount of time in China, you will have heard of Taobao (here), China’s biggest online shopping service. However much to the frustration of many foreigners living here, Taobao […]
