| KOL is a word taken from the English meaning KEY OPINION LEADER, in other words a key opinion leader, influencing public opinion in the same way as influencers. This term is mainly used in China. |
This term was previously used to refer to opinion leaders, which over time led to becoming the influencers, especially digital influencers. KOLs are used to influence opinion, consumers and the way they consume.
They work with the biggest brands, they have millions of followers, they can make product lines sell out within seconds… and most of them are in their 20s! Key Opinion Leaders or ‘KOLs’ are taking over China’s social media marketing and creating a new form of “opinion marketing”. Today we take a look at five […]
