Xiaohongshu Marketing Services
Why should brands consider Xiaohongshu / RED?
Although it started as a product reviews site with an open ecosystem where people discover new trendy products, Xiaohongshu is now China’s top app for fashion and cosmetics.
With 85 million monthly active users, Little Red Book is a go-to app for females aged 20- 35 years old living in top-tier cities in China to discover the latest trends and products.
Research shows that an average user spends about 5.8 hours per day on this app. Based on user generated content, Xiaohongsu is the gateway to customers’ trust in China.
Xiaohongshu is also home to Key opinion customers and leaders and is one of the most popular apps for advice-based social shopping.
What We Do
Xiaohongshu Content and Account management services
After registration of an account on Xiaohongshu/RED, it is important to identify your target clients and provide specific content tailored to their needs. Xiaohongshu used AI to recognize the tastes of each user and show the relevant content, which makes the use of the app addictive.
Xiaohongshu livestreaming services
Xiaohongshu is also one of the most popular Livestreaming platforms in China.
Content such as product unboxing, reviews and comparisons, how-to videos in various categories, fitness training sessions, and even education tips makes Xiaohongshu popular in China. Needless to say, locally created content is performing best on this app.
Xiaohongshu Traffic Generation and Marketing Campaigns services
Registering a Xiaohongshu store will not bring much traffic unless brands put effort into promotion and paid advertising. Our team of Chinese social media marketers will analyze and prepare an efficient and effective marketing campaign plan for your business, regardless of the size or budget!
There are many ways brands can promote their accounts or stores:
- KOC reviews and reposts
- KOL cooperation
- Hot topics hashtag participation
- Paid ads
- UGC campaigns
Learn more about business on Xiaohongshu, what is necessary to register an account, what are the platforms fees and marketing opportunities
How to Register a Store on Xiaohongshu in 2021 – HI-COM
In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.