The Chinese New Year, also known as the Spring Festival, is one of the most significant events of the year in China and across Asia. In 2025, we will enter the Year of the Snake, a powerful symbol of wisdom, intuition, and transformation. For brands operating in China, this occasion is a golden opportunity to […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
China’s consumer market is now the second largest in the world, with retail sales amounting to 47.1 trillion yuan in 2023. With the recent global economic slowdown, the Chinese government has been persistent in their efforts to increase domestic consumption across the country, with the July 2024 Politburo meeting specifically emphasising the goal of promoting […]
For anyone working in the Chinese marketing industry, or anyone looking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media and can use those followings to help brands gain exposure, […]
In 2023, the live streaming e-commerce market in China reached nearly five trillion yuan, showing a remarkable increase from 420 billion yuan in 2019 and forecast to surge to 8.16 trillion yuan by 2026, according to Statista. China still has the highest share of live shoppers in the world, at 81%. In comparison, other big […]
Introduction Advertising Law in China China’s Advertising Law was initially passed in 1994 and was revised in September 2015. Read the revised version here is twice as long as the 1994 original. It was implemented to increase consumer protection and impose stricter rules on advertisers. Three examples of brands sanctioned in China for violating advertising […]
All about B2B Marketing in China in 2024. While China is experiencing slower growth than the meteoric rates of the past two decades, the country’s B2B market size is still expected to reach 2.7 trillion USD in 2025. To hasten economic recovery, China’s government has introduced incentives for growing the consumer markets, which will create […]
All companies have a brand identity, whether they’ve thought about it or not. This identity may have been carefully and consciously constructed following countless meeting room discussions involving various departments and external consultants, or it may have simply developed organically over time, with little or no thought put into it.
Are you looking to break into the Chinese market ? Would you like to create advertising campaigns that resonate with local values and expectations? You are in the right place ! As you probably know, colors have the power to influence consumers’ purchasing decisions. In this article, we tell you everything about the way colors […]
Understanding Social Media Listening In China, where there are currently 1.105 billion active users on social media, spending an average of 1 hour 57 minutes each daily on these platforms, capturing conversations is becoming a major asset for brands targeting the Chinese market. For brands, engaging in Social Media Listening in China involves diving into […]
