China, with its many traditional festivals and rich cultural heritage, represents a major opportunity for brands, but also a real challenge. To take advantage of these key moments in the calendar, it’s essential to understand the specifics of the celebrations, their symbolism and their evolution in an increasingly digitalized world. Here are 7 must-see festivals […]
When venturing into distinct markets like China and Europe, it is important to understand the cultural, technological, and regulatory aspects to maximize the impact of your marketing campaigns. This article explores in detail the major differences and offers practical advice to adapt to each region. Marketing differences in the various digital ecosystems China and Europe […]
China, a true engine of the global economy, is also home to many internationally renowned trade shows. Whether you’re in the automotive, fashion, healthcare or high-tech industries, these events are ideal platforms for expanding your network, discovering the latest innovations and developing business opportunities. However, taking part in these trade shows requires meticulous preparation, particularly […]
What is the Singles’ Day 2024 Recap? November 11, known as Singles’ Day or Double 11, has become the world’s largest shopping event, surpassing other days like Black Friday. Initially created in China, this day dedicated to singles has transformed into a global shopping celebration. Let’s take a closer look at the results of Singles’ […]
As we approach the end of 2024, China remains as one of the world’s top hotspots for livestreaming. This format, which blends entertainment with the sale of products and services, has become part and parcel of the shopping experience of Chinese consumers, who are particularly fond of interactive content and immersive shopping. But how can […]
Founded in 2017, Perfect Diary is now one of the most popular cosmetics brands in China, which led us to ask, How did Perfect Diary manage to conquer the Chinese market? Through a well-thought-out mobile-first strategy and some smart use of social commerce platforms such as Xiaohongshu, Douyin, and WeChat, Perfect Diary has quickly risen […]
On November 6th, HI-COM was proud to provide multilingual interpreting services for LVMH’s highly anticipated event, “Show Me,” held in the vibrant city of Shanghai. As a leader in the luxury market, LVMH showcased the event with a remarkable lineup of presentations, workshops, and networking sessions, attracting attendees from around the globe.
To get the most out of your involvement in the China International Import Expo (CIIE) Shanghai, it is crucial to be well prepared, understand business practices in China, and ensure that your interpreting needs are covered. This comprehensive guide will provide you with practical advice on professional interpreting, cultural etiquette, and networking strategies to maximize […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
“I bought a machine in China but it was delivered without a user manual”. Earlier this year we were contacted by a vending operations company based in the USA that had purchased a pizza vending machine from a manufacturer in China, and had it delivered to its headquarters.
