Marketing is a technique used in business to improve business strategy, it is also linked to market strategy by conducting market research for companies. Marketing is used to analyze the well-being of consumers in order to improve their business experiences. Marketing also refers to the needs of consumers and how marketing will influence their buying behaviour. The value created through the marketing process is important to their businesses and consumers. Marketing helps to design a product offering in relation to consumer expectations and perceptions.
Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]
Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for […]
If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different […]
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw […]
Didi has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!
Forbidden key words in Advertising Law are enforced primarily to prevent sellers from using fake advertising to mislead consumers when purchasing products or services. Advertisement censorship in China: What is fake advertising? Today we will take a look at China’s new Advertising Law and introduce ways of checking your content to be safe out there!
Where can you reach a potential audience of more than 100 million active users, bring your content to new heights of search engine authority and have it shared across the most popular apps and social media groups in China? The answer is – Zhihu (知乎), China’s version of Quora!
In a few months since the first launch, video livestreaming has grabbed the attention of millions of bored Chinese netizens. Not only is this new medium of entertainment fresh and innovative, it is now a lucrative business for popular broadcasters and a powerful marketing tool for big brands.
