Want to attract Chinese tourists in 2023?  Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the travel restriction of pandemic were lifted?

15 ways to attract Chinese tourists in 2023:

1. Understanding Chinese Tourists’ culture 
2. Chinese Holiday Calendar 
3. Localising your business essential elements: menu, price lists, product descriptions 
4. China-friendly online payments 
5. List your business on Chinese Social Media 
6. All about Dazhong Dianping and how to list your business on it 
7. WeChat official account for your business 
8. Chinese KOL and Influencers 
9. Safety information and assurance for Chinese tourists 
10. Chinese Search Engine Optimisation 
11. O2O tactics for attracting Chinese tourists 
12. Embedded marketing tricks for Chinese tourists 
13. Involve local Chinese customers 
14. Create local trends for Chinese tourists 
15. Prepare your staff for Chinese tourists 

China’s outbound travel

As from the travel restriction were lifted in China on January 8th 2023,  Chinese travelers are coming back to International destinations. Yet, their tastes are not completely same as in the past! Nowadays they prefer to stay “around” choosing Korea, Japan, South East Asia and Australia, New Zealand. Less people would like to travel to the EU, and this is a desired destination only by the wealthiest population, according to Mckinsey.

Case study 1: Success on Chinese Social Media Marketing by a British restaurant

In pre pandemic times, an English restaurant found itself in the headlines.

Many British news outlets, including The Guardian told the story of a fish and chip restaurant near York successfully taking advantage of the digital age and Chinese Social Media Channels to boost their business.

By simply translating their menu into Chinese and publishing it on their Official WeChat account along with a few other articles about local tourist attractions, an “about us” page, opening times and contact information (all in Chinese), they have been able to pull in coachloads of hungry Chinese tourists visiting England’s famous landmarks.

Promoting the restaurant on Weibo (China’s twitter equivalent) has also added to its success.

As a result, the famous dish, whose popularity had been dwindling among England’s younger diners, is now booming again thanks to Chinese social media, and buoyed of course by President Xi Jinping’s visit to the UK in 2015, when he sampled the famous dish with then Prime Minister David Cameron. 

To find out more, the Weibo account for Scotts fish and chip restaurant can be found here.

This example shows how even small businesses in Europe can get ahead when it comes to attracting tour groups from China traveling around by coach.

This is a near perfect scenario for roadside restaurants.

However, attracting tourists traveling in large groups may not be the main goal if you run a top-end luxury goods business or exclusive hotel, as it is no secret that the wealthiest people do not travel in large groups on coaches, and prefer to travel independently.

They also often prefer to make their purchases privately away from large crowds.

There are several ways to attract free independent tourists (FITs) from China, which we will talk about in detail in this article.

But! Before you try to attract all (or even a tiny number) of these visitors to your store/hotel/other business, it is important to find out a little more about their lifestyles and habits in order to understand their expectations and cultural differences, and make them realize that not only do you exist, but you also have something to offer them.

So, what do you need to be aware of when catering for Chinese tourists in Europe/France?

Here are a few actions for you to consider taking to make your restaurant, store or hotel a big hit with Chinese tourists.

How to target Chinese tourists

1.   Attract Chinese tourists while understanding their behaviours

To attract Chinese tourists one needs to understand their behaviour. Chinese tourists are the most digital savvy in the world. While being restricted to travel, as well as facing Covid pandemic difficulties  Chinese people spent more and more time online.

When choosing a destination for a leisure travel, Chinese tourists would get inspiration in some very popular forms of advertising – short videos SM (Douyin/Red/Wechat Channel).

When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping.

Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas etc. in China and abroad and it is the go-to tool for Chinese tourists.

For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation.

On the flipside of course, a couple of bad reviews will put off many potential Chinese customers who will opt to dine somewhere with a higher rating.

In China it is not uncommon to see two restaurants side-by-side serving the same type of cuisine, where one is completely empty and the other has crowds of hungry diners queuing outside for up to 1 hour for a table. This is the Dianping effect in full play.

We will show you a step-by-step guide for this incredibly influential and powerful app and how it works in the next article.

We will also fill you in on how you can get your business listed on Dianping so that you don’t miss out, and also how you can post your first reviews on Dianping and other Chinese social media platforms.

Other Chinese tourism platforms include: Travel  (Qunar, Ctrip, Feizhu ) Lifestyle (Weibo, Red, Douyin), Friends and Family Recommendation (WeChat). Video sharing: Tencent video, Iqiyi, BiliBili etc.

2.   Know the key dates of the Chinese Holiday Calendar and prepare in advance

In this case – ignorance certainly isn’t bliss! Holidays are a very important part of life in any society, and in China it’s no different.

One very important thing to be aware of is that the Chinese holiday calendar has almost nothing in common with the European and American calendars.

As a non-Christian country, there are no Christmas holidays, Easter breaks, or those countless ‘ponts de mai’ the French are famous for. Instead, the main two holidays are ‘Golden week’, which follows China’s National day at the beginning of October, and the week during the Chinese New Year which falls between mid-January and mid-March.

This break is based on the Lunar calendar, which is why the dates will be different each year.

For many Chinese people, the two periods mentioned above are the only opportunities they will have to take a holiday during the whole year.

As a result, tourist spots inside China are completely overrun with visitors at these times, and more and more Chinese tourists are therefore looking beyond their borders for new and less crowded experiences.

Knowing your dates will make it easier to plan your campaigns and will attract Chinese tourists when they are nearby!

3.   Localize your business to make Chinese tourists feel like home

Making customers comfortable is one of the ultimate goals of any business. However here, that doesn’t necessarily mean that Chinese customers need to be served by one of their own (even though this could go a long way in some sectors).

Nevertheless it is certainly worth considering how you can ‘localize’ and adapt your services to suit your new target customers.

Your localization strategy may consist of translating your menu and door signs, adding a few cultural-friendly dishes to your menu, providing photo opportunities (for restaurants), installing Chinese TV channels, providing advice, warning signs, and other information written in Chinese, access to hot drinking water and familiar breakfast options, and providing your staff with cultural training (especially for hotels).

Paying attention to the details above and many others (such as being listed on Dianping of course), will greatly increase the chances of satisfying your Chinese customers, and is sure to do wonders for your popularity in the Chinese online world.

When users make a payment with either Alipay or WeChat Pay abroad (the two favourite Chinese social media platforms that introduce payment systems to Chinese people), the customer always pays in Chinese Yuan (RMB), while the stores receive the payment in their local currency.

This means that it is not necessary for non-Chinese businesses to deal with foreign exchange, as the revenue is sent to the business’s usual bank account.

Therefore, this is a great opportunity for retailers in Europe who provide mobile payment solutions to market themselves and attract Chinese tourists without making major adjustments to their payment systems.

4.    Install WeChat Pay and Alipay

In 2018, WeChat Pay, the online payment giant from China created by Tencent in 2011, started introducing its instant payment service in France through cooperation with French bank BNP Paribas.

Making it available to French retailers, to compete with its Chinese rival Alipay from the Alibaba Group, which already has a decent presence in France, meaning that French retailers are now able to target over 938 million monthly active WeChat users.

And we’re not just talking large department stores here.

Any shop, restaurant or bar can install WeChat’s QR code payment system, a favourite among Chinese shoppers, which, believe us, if you haven’t used yet is one of the most convenient things that has ever happened to humanity!

By simply scanning your business’s QR code, your customers can pay in an instant using their mobile phones, and in their own currency. You then receive the payment to your business account in your own currency!

Having a “WeChat Pay/Alipay” door sign will undoubtedly help you to attract Chinese tourists passing by and elevate you from your neighbours who are either still sceptic or simply oblivious to the WeChat/Alipay revolution.

To help you through all the technical details of setting up this marvellous and business-changing solution, contact us right now!

Facts about Alipay, WeChat Pay, and Chinese tourism in France

5.   Attract Chinese tourists by listing your business on Chinese social media channels

Partnering with Chinese tour operators is one of the most logical things to do in order to bring in more traffic. However, to ensure your business is also noticed by individual Chinese travellers, you need to make your name as visible as possible on Chinese social media.

Having a listing on Dianping will of course help, but it’s not a ‘catch-all’ solution.

To start getting noticed from the other side of the world, we have a few tips for self-promotion.

For example, activating and feeding official accounts on Weibo (the Chinese social media platform equivalent of Facebook), and WeChat (similar to WhatsApp, Facebook, and Instagram, but miles better), and using Chinese influencers might just be what you are looking for.

Chinese Influencers/KOL are developing faster than in the West, where most Chinese social media stars with more than 2 million real followers have already published books, created a brand or set up a few online stores.

Chinese Travel Influencer Leila has built up an audience of 4.5 million followers on Weibo.

She also published her first travel book in May 2018, speaking about her past travels and the role of women in modern society. Leila is an inspiring role model for young women.

She has been through the difficulties of divorce, rebuilt her life, and emerged a winner.

But in this booming KOL industry, it is not easy for someone new to the game to determine whether or not the followers of a KOL (Key Opinion Leader) are real, so it is recommended to consult a professional agency to avoid scams. Another issue of course is the language barrier.

Not many Chinese influencers speak English (even in the travel industry).

Agencies will also help you to determine which Chinese online platform is most suitable on which to promote your business. Want to learn more about KOL Marketing? Then click here!

6.   Learn About Dazhong Dianping in depth and let your visitors know you’re on it!

Knowing more about the people you are wishing to attract is one of the simplest routes to their hearts!

Even a simple “Thank you” in their language will make a good impression, not to mention being present on popular apps like WeChat, Dianping or Taobao (China’s biggest online shopping platform).

Having a Dianping sticker on a window of your restaurant/hotel will not hurt at all, and bringing it up during small talk is also recommended.

So here is some key information about Dazhong Dianping:

Translated literally as “public commenting and review network” Dianping was established in Shanghai in April 2003 and is one of the most popular Chinese social media tools today.

Dianping is China’s leading local lifestyle information and trading platform, and claims to be the world’s first independent third-party consumer review website.

Dianping not only provides information services such as user information, consumer reviews and commercial offers and discounts, but also provides O2O (Online To Offline) trading services such as group purchases, restaurant reservations, takeaway services and electronic membership cards.

Facts and Figures About Dianping

As of the first quarter of 2015, the number of active users of Dianping exceeded 200 million, including more than 14 million merchants, covering more than 2,500 cities across the country and nearly 100 popular tourist countries and regions such as the United States, Japan, and France.

In addition to the Shanghai headquarters, Dianping has established branches in more than 160 cities including Beijing, Guangzhou, Tianjin, Hangzhou and Nanjing.

Dianping has more than 15 billion page views (websites and mobile devices), of which mobile browsers accounted for more than 85% of the total, and mobile clients accumulated more than 200 million unique users.

So far there are 750 Dianping registered restaurants and 1,000 hotels in Paris. Being listed here will definitely attract Chinese tourists from China and neighbouring destinations!

7. Attract Chinese tourists via an Official WeChat account

WeChat Pay is not the only thing that has made WeChat so popular, the App started as a messenger platform with the option to have an online profile – a space to share pictures and links to music etc. Right now, WeChat is one of the most useful mobile Apps/platforms in China in which Mini-Apps can be built that will work as Add-ons for your WeChat App.

So from checking the weather to making a doctor’s appointment, WeChat is here for you!

Knowing that more than 900 million monthly active users are constantly searching for information, brands are creating their own Official WeChat accounts to ensure their brand’s voice is heard and recognized in Chinese social media.

Brands update their visitors on news and promotions, and even create extra benefits such as WeChat membership cards and lucky draws.

With all this in mind it would certainly be worthwhile to step into the WeChat game – even if you don’t plan on publishing that often. WeChat is one of go-to tools when one wants to attract Chinese tourists.

8. Use Chinese KOL for video content

To attract Chinese tourists please consider new Chinese social media tactics. 2019 has so far been a year of video content. The technology now available supports many types of video, and recent studies have shown that video has an engagement rate at least twice that of photos. When it comes to the Chinese market, investing in video content can be done in various ways. There are a range of popular video apps and platforms that people visit to have fun, such as a unicorn DouYin ( a chinese version of app TikTok), which won the hearts of 1 billion users in just over one year.

• Douyin let content creator pin down the address of the destination!
• Offline destinations can create pages with basin business information

For a brand, one of the fastest routes to the top is by teaming up with a popular account which has a few million people following them already.

Secondly, keeping in mind that most other social media platforms have released video options – one may consider cooperating with “more mature” KOL from Weibo, WeChat, Red, and some of the other platforms we talk about in this article.

Most Chinese KOL do not speak English, and they work in different ways in relation to their Western colleagues, so we would recommend handing this task to a professional.

But KOL/influencer marketing is a proven way to attract Chinese tourists to your destination!

Case study 2: MK challenge on Douyin

9. Provide safety information in Chinese (for Hotels)

One of the biggest concerns among Chinese tourists during the past few years in France has been safety. Due to a spate of robberies, thefts and muggings, Chinese tourism decreased in 2015 and 2016.

Even though the official authorities have taken serious action to prevent such incidents from occurring in the future, and despite the fact that things seem to be returning to less alarming levels, it is important to reassure visitors as much as possible by providing them with safety information, especially if your neighbourhood can be dangerous at times.

In order to attract Chinese tourists, many hotels have already taken such measures. But do keep in mind that your English version may not be sufficient for your Chinese guests. This information can also be uploaded to your Chinese social media page, such as Weibo, WeChat account etc.

10. Make sure your brand can be found on Chinese Search Engines

If you do retail, having basic information about your brand on Chinese Search Engines is essential. Creating trust and managing your online reputation is a way to assure Chinese tourists will choose your brand over a competitor. Having a lite version of your website translated to Chinese will also show people that your business welcomes Chinese tourists.

Listing your business on popular wiki sites, travel forums and niche blogs will help your brand name to come up first when people will search for it in Baidu or Sogou (WeChat’s search engine).

11. Using O2O tactics to attract Chinese tourists to offline location

Many businesses are creating brand experience with the help of the latest technologies, including the Online to Offline and Offline to Online tactics. Creating a promotion or membership online that can be redeemed at your offline location, stimulating the social media coverage by incentivising UCG (user generated content) made at your offline location, keeping Chinese reviews platforms in check and so on.

Or being even more creative by rewarding every positive comment by a small giveaway. You will definitely need to keep that information in Chinese!

Make sure that Wifi is easily accessible and is supported in English!

12. Embedded Marketing: making it a surprise rather than a disturbance

Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for new brands big and small to enter this market, given they know where to start.

What are the business models of China’s fashion retail  channels?

Offline distribution

Depending on the industry, retail channels may include large retailers (shopping malls, specialized stores), convenience stores, and large and small brand stores.

Online channels

Online markets can be categorized according to two models: localized fulfilment, with most platforms belonging to this category (Tmall, JD, Douyin, and other social commerce platforms), and cross-border fulfilment, where products are imported only after they are sold to the customer (Koala, Tmall Global, RED cross-border, etc.)

How do distributors choose the brand to work with?  

To answer this question, we have invited the co-founder of Export2China, Mrs. Xin Lingling who is specialized in fashion retail and has more than a decade of work experience with brands like Lacoste, and many more.

Q: What are the distributors in China looking for in foreign brands?  

A: Distributors are looking for a unique proposition to offer to the market. Either the brand is strong and popular in the brand’s home country already, or the brand is offering a very competitive price, or perhaps the brand is ready to work on an aggressive digital marketing strategy in China in order to take the market share. Length of the contract also plays a big role, as no distributors will want to put years of effort educating and engaging with the local target audience just to see the brand go to the competitor.

Q: What is the general rule for brands when choosing their distributors in China?

Brands choose their distributors according to a set of criteria including the distributors brand portfolio, the yearly purchasing budget, the geographical location, and the size of the business. Other factors are also important. For example, does the distributor have a strong network and favorable conditions to enter the most suitable shopping malls of the regions? Will the distributor support the brand in marketing activities in the area?

Q: What type of marketing activities do brands need to prepare for in order to attract the local audience and the best distributors? How early do these activities need to be launched? 

A: Nowadays distributors realize the power of marketing in China and strongly prefer to work with brands who are willing to invest in digital marketing.

So, what does that mean, exactly?

• Marketing Study: brands need to have a clear picture of the market, including the interest of Chinese customers in the product, both in brand’s home country and in China. Focus group studies, competitor analysis, pricing strategy, target audience definition, all these elements are important in order to create an effective marketing plan in China.
• Brand Name Localization and Trademarking: this is an important step and should be completed early on, before the brand is even physically present in China. A Chinese trademark is needed for many administrative tasks, such as registering a corporate social media account or for e-commerce store registration.
• E-Reputation: here we are talking about the brand’s digital footprint in China. It needs to inspire trust among the Chinese local audience. This includes press releases, reviews, social media mentions and other publicity.
• Social Media Groundwork: Create a WeChat Official Account, establish a presence on RED (Little Red Book) with reviews and recommendations, and ensure other digital activities related to the brand’s business model and industry are covered.
• KOL Marketing: if the brand falls into the categories of fashion, cosmetics, mother and child products, or food and beverage, KOL and KOC activities are crucial for setting up the brand for the market.

How to find a trustworthy distributor in China for fashion retail?  

There are a few ways to approach your search. Traditional trade fair participation is a solid way to meet many business players in your industry. But with the recent travel restrictions to China, this way is not the easiest. 

Online search and outreach can be another way to connect with a China market distributor. But this runs the risk of landing an inexperienced distributor with a pretty website. In fact, not many local Chinese brand distributors even have websites, rendering this option suboptimal.

Word of mouth and relationship building can be an excellent way to find the perfect business fit. It demonstrates that your brand already has built solid business relationships in China and possesses channels for gaining insider information. However, it’s unlikely that a brand of the same category or even industry would be willing to share their effective Chinese distributors. In this case, a China-based business partner or a representative will be able to help.

It is important to remember that there is no “magic solution” for China market entry. No honest company will ever “guarantee quick results” for one simple reason – the market is just too complex and competitive. The era of foreign products shortages is long over, and the Chinese market is now one of the most developed and dense markets in the world. That’s not to mention China’s increasingly rapid technological advancement and demanding customer base.

Do you need a local partner in China?

Having a locally based partner company provides a crucial advantage to any brand that is aiming to enter the Chinese market. From aiding in setting up the essentials to advising on best practices, a local partner serves as a foothold in a new market. Your local partner can help establish a network of distributors, find warehouse solutions, and procure other necessary resources. This company can be your brand’s eyes and ears when it comes to dealing with local affairs, whether it be distributors or TP management, as they have the ability to judge the project by the domestic market industry standards. By being on the ground, they are able to see and report local market reactions in real-time and rapidly assist with necessary adjustments.

Export2China is a Chinese-based consulting firm focused on fashion and education industries.

HI-COM is a digital marketing agency dedicated to providing China-specific strategy, social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

HI-COM is proud to present our collection of interpreting mission that we did in 2016 and before. We work with great companies like Huawei, Football’s team, Chef in Shanghai, Mary Kay Dream Show, Mechanical Engineering Summit China, and others important conventions in China.

Don’t hesitate to contact us for your interpreting mission!!! 

HI-COM at HUAWEI CONNECT 2016

HI-COM team is really proud of being part of the organization of HUAWEI CONNECT 2016 at the MERCEDES BENZ ARENA in Shanghai and provided interpretation material.

We have provided the Simultaneous Interpretation Material for the 30,000 attendees for this events.

HI-COM team is really proud of being part of the organization of HUAWEI CONNECT 2016 at the MERCEDES BENZ ARENA in Shanghai.

INTER

HUAWEI CONNECT is an integrated conference for the global ICT ecosystem. Over 15000 industry leaders came together to Shanghai to envision a Better Connected World, welcome the smart society, and shape the digital transformation of industries. The largest industry gathering in Huawei’s history, HUAWEI CONNECT combines Huawei’s Cloud Congress, Network Congress, and Developer’s Congress into a single dynamic event.

We have provided the Simultaneous Interpretation Material for the 30,000 attendees for this events.

The biggest challenge of the project is to ensure good SI signals to cover the whole venue. Due to fire protection regulations, installation of infrared panels can be challenging. The project required a number of tests, adjustments and coordination actions. Finally, 70 infrared panels were successfully installed with additional equipment in place to strengthen the signal.

CONGRATULATIONS to HUAWEI and all the partners who have been working hard to make the event a great success.

Read more about it on our case study.

Interpreting Missions of HI-COM in 2015: Bayern Munich – Inter Milan press conference

In July, the temperature of European and American football is not so hot, but Asian football fans have been fortunate to enjoy a fantastic football feast in China. Interpreting service for the Bayern Munich by HI-COM translation!

From 19th to 21st July, the “Audi football summit” press conferences were held at Shanghai Stadium with a live Internet Broadcast. We provided German-Italian-English-Chinese simultaneous interpreting services for these press conferences.

On 21st July 2015 at 8pm, the 2nd match of the “Audi football summit” kicked off at Shanghai stadium, where Bundesliga giants Bayern Munich and top Serie A team Inter Milan took centre stage. In the end, Bayern edged out Inter 1-0 with World Cup winner Mario Gotze scoring the game’s only goal. The clash between these two prestigious European football teams gave Shanghai football fans an authentic international match experience.

Interpreting Services provided by HI-COM’s team for Spanish Michelin-Starred Chef in Shanghai

On February 12^th 2015, the Good Life Embassy (TGLE), which helps the Spanish Olive Oil association promote Spanish imported olive oil brands and products in China, was held in Shanghai. This campaign ran for 4 days until February 15^th at Green & Safe, which is a Spanish restaurant located at No.6 Dong ping road.

We were invited to take charge of the consecutive Interpreting from SPANISH to CHINESE during the whole event. One consecutive interpreter was sent from our team for the opening ceremony and the 3-day workshops.

Interpreting Service for Mary Kay Dream Show

Mary Kay China was founded 20 years ago. For the 20th anniversary, Mary Kay held the Women Business Capital Dream Show and 5 ladies from China were awarded “Women Business Capital” for their efforts.

The idea of the dream show originated from the dream of the founder Ms. Mary Kay Ash. She wanted ED to help more ladies to achieve success with their own efforts. In the social and economic storm of “The public go for business establishment and innovation”, Mary Kay hopes to encourage more ladies to fight for their dreams.

We are delighted to have participated in this Dream Show, providing voting devices, technical support, Chinese-English simultaneous interpreting services and equipment for this event.

Interpreting Services for 4th VDMA Mechanical Engineering Summit China

On 11th November 2015 the 4th VDMA Mechanical Engineering Summit China was held at the Renaissance Shanghai Yangtze Hotel. As every year executives from Germany and China get the opportunity to listen to speakers addressing important topics related to the Chinese economy and how it affects their businesses. HI-COM had the chance to provide interpreting services for this event.

The conference consisted of 3 parts: Strategic Topics, Speakers on Lean Thinking & Competitive Advantage and Panel Discussion “Automation within China as an option to reduce costs” for VDMA Members.

Simultaneous Interpreting involves highly skilled and experienced interpreters, whom are familiar with the subject matter and technical terms. Due to the speed of receiving, translating and then delivering the message, interpreters need to be able to think clearly and act quickly under pressure. Simultaneous Interpreters usually work in pairs, alternating regularly to allow for optimal performance and accuracy. At the conference the audience is able to hear the interpreting through the headphones provided. The equipment has a few channels through with Conference Interpreters are connected to the audience. In case interpreting in more than one language is provided, the audience is able to choose from various languages channels. The delay between the speaker and an interpreter can vary from 1 to 3 seconds.

We provided English – Chinese simultaneous interpreting services throughout the one-day conference.

Interpreting Services provided by our team for Spanish Michelin-Starred Chef in Shanghai

On February 12^th 2015, the Good Life Embassy (TGLE), which helps the Spanish Olive Oil association promote Spanish imported olive oil brands and products in China, was held in Shanghai. This campaign ran for 4 days until February 15^th at Green & Safe, which is a Spanish restaurant located at No.6 Dong ping road.

We were invited to take charge of the consecutive Interpreting from SPANISH to CHINESE during the whole event. One consecutive interpreter was sent from our team for the opening ceremony and the 3-day workshops.

The First Round-The-World Solar Flight

The First Round-The-World Solar Flight

In March, 2015, the solar-powered flight – the Solar Impulse 2(SI2) will arrive in Nanjing. The first Round-The-World Solar Flight starts from Abu Dhabi and its whole route includes many stops, such as India, Myanmar, Chongqing and NANJING, China. Finally it will return to Abu Dhabi.

The solar-powered plane has a wingspan of 72 meters, larger than that of a Boeing 747, but weighs only 2.3 tons, about as much as a family car. The airframe makes use of carbon fiber to keep the plane as light as possible.

http://info.solarimpulse.com/

Our Partner BME is Organizing the 14^th Electronica & Productronica in China from March 17^th to 19^th  2015

Interpreting service for Asia Beauty & Cosmetics Industry Convention 2015

On 1st September, the Asia Beauty & Cosmetics Industry Convention 2015 was held at the Wanhao Hongqiao Hotel. This convention is organized by our partner – CDMC, which mainly focused on the topics of raw materials, marketing, packaging, testing and market trends. Over 60 experts and managers from many famous companies, such as L’Oreal, Unilever, Proya and Kose, shared their professional knowledge and opinions. HI-COM provide the interpreting service for this event.

We provided 6 English-Chinese simultaneous interpreters for both the main forum and the 2-day conference.

HI-COM is going for a touch down!

We provided Consecutive Interpretation from English into Chinese during the NFL World Championship on September 25th (Shanghai) and September 28th (Beijing). The famous  former American football quarterback Peyton Manning, who won 2 super bowls, was there too.

Go BRONCOS

Interpretation at LA MAISON by REMY MARTIN

Consecutive interpreting services (French – Chinese) during the event organized by REMY MARTIN in Guangzhou.

We provided Consecutive interpreting services (French – Chinese) during the event organized by REMY MARTIN in Guangzhou.

Taking over a colonial house for a Month.

Interview and speech by Vincent LEROY (who was introducing his work “Red Ripples ” to the journalists and the VIP guests from LA MAISON by REMI MARTIN