ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.

2021 has seen an explosion in interest in blockchain technology worldwide thanks to the NFT boom and the record-setting highs of Bitcoin valuation, compelling projects to heavily localize their documents for different market regions around the world to capture valuable market share.

While blockchain has now entered the media spotlight, it is still a relatively new concept and technology. In addition, with its variety of use cases blockchain documents typically cover a wide range of fields.

This means unlike other more established fields of translation, blockchain translation requires deeper levels of research and expertise to ensure translations are accurate and appropriate.

HI-COM understands the various intricacies involved with translation and localization for blockchain. As a certified translation agency operating in China specialized for digital marketing, we are experts at helping projects reach audiences from around the world.

ICO Marketing – the New Frontiers of Marketing

Marketing for an ICO or Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. For these new technologies, there are few marketing specialists. There are more than 1,000 cryptocurrencies currently listed on CoinMarketCap with new startups launching daily, so one needs to find their point of difference to stand out from the growing pool of cryptocurrency startups.

Needless to say, marketing to bitcoin investors is not akin to marketing other products or services. The audience is far more nuanced, diverse and skeptical, and the marketing tools and strategies will not be your typical Facebook promotions or billboard advertisements.

Rather, your White Paper, the marketing medium of choice for the bourgeoning cryptocurrency industry, will be the critical marketing tool. It will be the mouthpiece of your company and the central marketing tool that will instantly gain or undermine your credibility. The importance of how you draft your White Paper and how to distribute it to investor bases can determine the success of your ICO.

What Kinds of Blockchain and Crypto Documents We Translate

Websites

In today’s globalized online environment, it’s imperative to offer a multilingual website. With your blockchain project being a digital product, the website it most likely any user’s first interaction with your project. Readers from around the world should feel at home reading through your website, and clearly understand your project’s goal.

HI-COM’s translation and localization professionals have extensive experience in ensuring every language offered on your website is clear and concise, localized for each target market. We understand that for readers, the professionalism displayed on your website is a reflection of your project’s credibility. In addition, we specialize in multi-language SEO optimization for websites, helping your audiences find their way to you no matter what language they speak.

Apps and Software

For any digital product, ease of use is key in retaining users. After dedicating time and effort into crafting intuitive UI and instructions for your app or software, ensure that it translates over in every language you support. Localizing your apps and software is crucial for thriving in foreign markets.

HI-COM’s localization professionals are native speakers of their target regions, providing app and software localization that keeps your project’s user experience intuitive in any cultural or linguistic context.

ICOs

It’s now time to sell your blockchain project to the world. By appealing to investors on a global scale, you will increase the likelihood of success for your project’s ICO. Localizations that resonate in the native language and context of your target demographics will be a key determinant for your ICO’s success.

As experts in digital marketing and localization services, HI-COM’s extensive experience can help you design the perfect multilingual ICO campaign. Utilizing region specific strategies for each localization will allow your investors to feel like you are as invested in them as they are in your project, increasing investor confidence.

Financial Reports

Fintech, as one of blockchain technology’s first use-cases, is a mature market for blockchain projects. As a digitally secured accounting ledger, blockchain technology has revolutionized the industry, with governments to major corporations working on developing their own digital blockchain currencies.

With cross-border trade and finance increasing in scale and volume, the translation of financial reports has become an increasingly important component of fintech blockchain projects. HI-COM’s network of professional financial translators are well experienced in the field and uphold professional values of strict confidentiality around sensitive documents.

Insurance Documents

The insurance industry is another major area where blockchain technology has proven use-cases. Blockchain allows for traceability in record keeping, verification of coverage, and smart contracts for automating claims. With the digital sphere becoming increasingly borderless, there is increasing demand for insurance document translation services by blockchain projects.

As a certified legal translation agency, HI-COM offers professional worry-free legal translation services for documents such as insurance documentation. Our network of professional legal translators from around the world follow stringent protocols for data security and privacy, guaranteeing both quality of services and protection from data leakage.

White Papers

White papers are the key document for any blockchain project. They can be seen as the mission statement or founding paper for the project. They describe not only the technical specifications of the blockchain itself, but they provide the philosophical arguments for the merits of the project itself, delving in depth into the context of the industry the project is aimed for.

As such, they are not only one of the most important documents to translate, but also one of the most challenging. Requiring blockchain technical fluency in both languages and a deep familiarity with the target industry, white paper translation and localization should only be carried out by professionals with extensive experience.

What is a White Paper?

A White Paper is a concise yet highly structured and technical report, that is informative and persuasive in its content. It typically conveys the company’s background, technical model and methodologies, and introduces the personnel behind the company, their credentials: why you should trust them with your money.

A well thought-out and appealing White Paper will be critical to a successful Token Sale and serves as the ‘roadmap’ to what the company will do, once it reaches different phases of funding through its tokens being traded on the coin exchange. There are more and more resources and articles online regarding how to draft an effective White Paper.

Is There a ‘Typical’ ICO White Paper?

From what we have seen, this appears to be the typical structure:

Setting the scene

• A brief history and overview of blockchain
• A brief history and overview of the industry your company is in
• Clear and concise explanation of why your company is needed in the world

Explain your ‘how’

• Clear explanations of how you will achieve your goals
• Diagrams and modelling of your platform architecture, technology used and methodologies
• Introduce yourselves
• After all the diagrams and equations, this is where you get human. The team page is where you prove your credibility based on your team member’s backgrounds, experience and resumes. Your ability to boast about the credentials of supporters and early investors will be the persuasive pull for many investors

Map out before you translate ICO White Paper

• This is where you explain in more micro-terms why you need the funding and what steps you will take using the money invested and how it will be applied (e.g. Legal, Operational, Marketing)
• Set out a roadmap of milestones so investors know the schedule you are working towards

Disclaimers and Risk Warnings

• This probably needs no explanation. Make sure you have consulted with your legal team to ensure this section is sophisticated and accurate in law, but not overly legalistic. A well drafted Risk Warning section will reinforce your credibility and will give confidence to potential investors.

Here is a list of White papers to get you inspired:

• Delphi
• Bitcoin (the original crypto White Paper)
• Vestarin

Samples of White Papers:

DeFi

Defi stands for decentralized finance, an umbrella term for fintech blockchain projects.

NFT

NFT stand for Non-fungible token, an application of blockchain technology for tracking ownership of digital property.

In need of blockchain document translation? Contact us for a free quote!

What Languages to Translate Your Blockchain Documents to in 2021?

HI-COM has ranked the top languages to translate your blockchain documents to in 2021:

German

In 2021, Germany passed new legislation to allow investment fund managers to invest up to 20% of their portfolio in crypto.

French

As another EU country friendly to blockchain and crypto, France has a thriving blockchain industry thanks to its open support of the technology since 2016.

Spanish

According business consulting firm IDC Spain, 11% of businesses already use blockchain technology in the country.

Dutch

Home of the Dutch Blockchain Coalition, a collaboration between the Dutch government, and industries and education institutes to grow increase the country’s competitiveness in the blockchain sector.

Portuguese

Not only is crypto tax free in Portugal, but in 2020, the country established Technological Free Zones to directly incentivize blockchain technology development.

Runner Ups:

Russian, Japanese, Korean, Chinese, Indonesian, Arabic

These are all important languages for blockchain document translation as these are mostly non-English fluent countries with mature and developed crypto and blockchain communities.

Honourable Mention:

Polish, Czech, Romanian, Turkish, Thai, Vietnamese.

Similar to the runner up countries, most residents of these countries are not fluent in English, but they have rapidly developing crypto and blockchain communities.

Where Does China Sit in the Cryptocurrency World?

From an official point of view, China is very against cryptocurrencies and the Chinese government has prohibited its citizens from investing in crypto companies. However, there still remains a significant Chinese population that are native Chinese speakers while holding foreign passports, so one should not overlook the benefit of translating your White Paper to Chinese.

China is a country that is rapidly developing, extremely QR code and mobile payment savvy, and home to a large population of early adopters; if not for the government prohibitions, China would arguably be the ‘perfect’ crypto investor base and the place to market to. We asked BANCA’s CEO Linda Chen why we are seeing more of an uptake in crypto in Asian countries, as opposed to UK or Europe (putting to one side the in-country regulations). Ms. Chen replies with a small smile: “it’s because Asian people are betting people. People are more likely to take risks here”.

Regardless of the region, the world over one will find risk-takers keen to invest. Investing time, creativity and language support to your White Paper is one critical marketing move that crypto or blockchain startups cannot afford to miss.

The author has no affiliations nor investments with any of the companies mentioned in this article. Despite being Asian, she is not a betting person.

HI-COM is a multilingual translation agency dedicated to providing professional translation and interpreting services to companies all over the world. Working in over 40 languages, HI-COM is the localization partner for hundreds of companies and brands. Contact us today for your free consultation!

Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Interestingly, there’s a good reason they are spending time writing blog articles. Content drives your SEO (search engine optimization) score and answers your audiences’ questions.

If you’re just getting started with your blog, use these guidelines to create content that generates interest in your ICO.

The secrets of ICO blog writing:

1. Every blog needs a structure, every article needs an outline.
2. Don’t underestimate the importance of headings!
3. Research keywords and sprinkle them throughout your content naturally
4. Including links to previously written content and other articles generates authority, it’s a must.
5. Do not forget to fill out your page title and description fields.

5 Guidelines for writing high-quality ICO blog content  

1. Every blog needs a structure, every article needs an outline.

First, determining the structure of your blog simply means categorizing topics you want to write about and writing about them consistently.

For example, you could categorize content related to crypto regulations, locally, nationally, and globally, together and continue tagging new articles under something like “ICO Regulation Updates”. Doing this is important as readers will begin to return to your blog for specific types of content.

Second, your articles should have a consistent outline. Good writers know that a strong outline helps identify the key topics of your content and helps build out the sections. A very simple article outline looks something like this:

Title

Subtitle

Introduction– Your introduction should clearly tell a reader what they are going to read about. Think of it this way, your introduction sets the tone and creates tension that makes a reader interested in learn more.

Heading

Body – This is your opportunity to give your readers additional context that relates to specifically to their needs. You can also use the body to provide solutions to identified problems and offer suggested resources. I

Subheading– It’s important to note, that subheadings can continue throughout the body of your article. In fact without strong subtitles, you aren’t giving your readers who are skimming a reason to stop and read every word.

Conclusion– Use the conclusion to summarize and reiterate your solution or offerings.

2. Don’t underestimate the importance of headings!

This cannot be stressed enough. Blog articles that lack headings are the posts that never get read

The truth is, 55% of readers will read the blog post for 15 seconds or less. What this means is readers are skimming through content until something catchers their attention.

In addition to catching a readers’ attention, headings also make content easier to read and boost your SEO performance. Headings make it easier for search engines to identify what longer posts are about and therefore, boost your ranking.

3. Research keywords and sprinkle them throughout your content naturally

Before you even start writing blog ICO, do some investigation on the trending keywords associated to that topic. This will help you create content that people are searching for and will improve the chances of your content appearing at the top of a search page.

Once you have identified keywords that need to be included in your article, find ways to incorporate them into your headings and body content. A general rule of thumb is one to two percent of your content should be keywords. That means an article of 800 words should mention keywords eight to sixteen times.

4. Including links to previously written content and other articles generates authority, it’s a must.

This is self-explanatory. You don’t need to include a link in every paragraph but related content, whether written by you or not, shows readers that you know the topic well and have an authoritative voice

If you’re just starting out, don’t be afraid to link to other blogs. Outbound links impact your search ranking just as inbound links do. The more authoritative the link is, the higher the impact is on your search ranking. Plus, it provides another opportunity for you to join the conversation of an important topic in your industry.

5. Do not forget to fill out your page title and description fields.

Filling out this meta data is critical for search engines to be able to craw and index your site. The combination of this meta data with your keywords will provide the information the web crawlers need to understand what your article is about.

Your page title and description fields will be in different places depending on what platform is hosting your website. Most platforms, like WordPress, clearly indicate if you are missing meta data. Make this part of your article writing and posting routine.

This are just a few guidelines to use when creating a high-quality blog. Other things to keep in mind include general writing and grammar principles and maintain a consistency in article posting.

Think like your readers to create a successful ICO blog!

Whether you’re new to blogging or looking for ideas to refresh your current blog, try to think like your readers. Identify what solutions they are seeking and what the latest information is for them to know about.

Even if you have already read numerous articles on a trending topic, your perspective will continue to position you as a leader in the field and a trusted source for hot topics.  

If your goal is to find investors for your ICO, creating a high-quality blog gives these potential investors the information they need to make the decision to invest with you. Use your blog as a way to attract and sell to potential investors. A successful ICO blog will help you engage with investors!

Looking for ICO copywriting team to help you on your mission? Click here!

More about copywriting.

Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

We’ve previously talked about Blockchain Technologies, ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for Blockchain Startup’s white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

As we mentioned in our previous article, from an official point of view China is very against cryptocurrencies. In September 2017 the Chinese government banned all domestic initial coin offerings(ICOs) and crypto tradingand has subsequently been cracking down on mining. All domestic and foreign websites relating to cryptocurrency have also been blocked by the firewall.

However, China still has an enormous amount of influence on the global cryptocurrency marketplace and it’s not a country that is known for voluntarily handing over its global influence. On May 17 of this year, the China Centre for Information Industry Development (CCID), a research unit under the country’s industrial ministry, officially launched its monthly ratings index on 28 crypto coins and the blockchains behind them. They are the first government in the world to offer ratings on cryptocurrency.

As rival tech markets like the US, India, Russia and even Hong Kong, continue to legitimize currencies like Bitcoin, Chinese policy makers are unlikely to allow themselves to fall too far behind.

In addition, Chinese companies are investing heavily in emerging technologies to support next-generation financial services, including the backbone of the virtual crypto-cash world, blockchain. Last year, more than halfof the world’s blockchain-related patent applications came from China.

As a result, the China’s ban on domestic ICOs and cryptocurrency has not turned off domestic investors. Investors in China with an appetite for crypto assets have been using neighbouring Macau, Hong Kong and Singapore to pursue investments.

Just last week, new cryptocurrency firm SIM Chain International has garnered US$30 million (RM120 million) in cryptocurrency investment from 100 mainland China business partners in just two weeks since the company was established. SIM Chain CEO Chia Kheng Choon said about the Chinese backers,”The Chinese are willing to take risks and they have this mindset, so it enables them to make millions of dollars within two to five years”.

In addition, Chinese investors are so keen to work around the ICO ban that they are reportedly paying significant premiums to brokerage services to enable them to invest in ICOs outside of China. With 80%-90% of bitcoin now being mined in China, Chinese investors are actively looking for new ICOs to spend their cryptocurrencies on.

How to market your ICO to Chinese investors

Amirsan Roberto, a serial entrepreneur and ICO advisor based in China, feels that the impact of the ICO ban has been to make it more difficult for Chinese investors to connect with ICOs. For him, the best approach is building a trusted network of personal and professional connections in China and then leveraging those connections to gain trust-level access to potential investors. This has always been an important strategy for entrepreneurs raising venture capital or angel investment. For Roberto, it’s even more important in China because Chinese culture values interpersonal relationships to a far greater degree than in the West.

As an ICO based outside of China, the first step to accessing Chinese investors is having your ICO whitepaper and website translated into Chinese. This allows potential investors to clearly understand your idea. Having your ICO marketing materials translated into a number of languages will obviously help you reach out to a much wider investment base. In China it may help you to build your personal and professional network, an essential part of connecting with Chinese investors according to Amirsan Roberto.

Translate ICO white paper and ICO marketing materials

Translation of your ICO marketing materials does not just involve straight translation of the text of your ICO whitepaper and website. Localisation is the term used to describe the process of turning marketing materials designed for one market into appropriate, tailored content for another market. It is important to use a professional and experienced translation agency for these services as not localising your ICO marketing materials could be detrimental or provide no added benefit, despite the cost to you.

HI-COM can assist you to increase the potential for profit from your ICO with specialized ICO translation services.We are a comprehensive translation and localization service based in Shanghai. HI-COM has in-depth experience with translation and localisation of marketing materials for the Chinese market and other markets as well. We regularly work with around 35 language pairs and have translated over 500,000 words for this industry into Chinese, Russian, Korean, Japanese and others.  HI-COM has previously assisted a number of well-known companies with their ICO white papers and ICO marketing materials, including BehaviourExchange, BANCA,VUULR, Taurus Coin and Datum.

Author: Wei-Wei Ng