What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China?  Let’s take a look together!

Participation in trade shows and exhibitions is great for creating leads and sales, as well as getting exposure in your industry. Trade shows are also great sources of knowledge where you can learn what’s happening in your industry. Some of the participants of Trade shows in China are government officials, media, influencers, large retail buyers, and hundreds of thousands of different business representatives.

If you have attended trade shows in the past, you’ve likely seen just how much goes into them. Businesses have displays (from standard sample shelved to fully operational chef-stations or robotic-productions), promotion teams and locally hired extra staff on-site, free samples and gifts for attendees, stand entertainment, and of course business reps, ready to talk endlessly about their products. There are events that take place within trade shows as well as in addition to them. Some events are hosted by the trade show organizers (seminars, awards, etc.), some events are hosted by country organizers (dinners, breakfasts, online forums), and some are organized by the exhibitors (customer appreciation dinners).

With all this in mind, there is an awful lot to prepare before attending an exhibition. The same is true when preparing to attend an exhibition in China.

To ensure you have all your bases covered, follow this detailed checklist to help make the most of your time.

What are the differences in Chinese and Western Trade shows? Chinese trends and attention grabbers

Canton Fair, CIIE, SIAL, and CBIE are some of the biggest trade shows in China. In fact, the Canton Fair is so large that it has been split into 2 seasons (Spring and Fall), with each one taking place in 3 phases of 5 days. The surface area taken up by each phase is so large that it would take one person 8 days straight just to make a very brief visit to each booth. Of course, not all exhibitions are so large, but if you’re not organized beforehand, you may end up wasting valuable exhibition time on issues such as staying too far away from the site, or insufficient transport.

Trade shows in China have lots of similarities to the ones is the West, especially in terms of organization of space. Some of the main differences are the digitalization of every possible step, from registration and badge use (a photo of a QR code of your badge is normally enough for access to all areas), to contact exchange (having your own WeChat account is crucial for exchanging contacts), to vendor management (order and payment of printing, food, express delivery and so on).

When it comes to booth preparation, you would probably need to spend lots of time on the design of the meeting space. But don’t forget that what you actually do in your booth and how you behave will also be noted by the guests and will leave a longer impression in their hearts. To gain extra attention, businesses use costumes and models, lottery activities, games, and shows (cooking/playing instruments/high tech entertainment).

Needless to say, having a local partner or agency to smooth all those aspects for you can be extremely useful, allowing you to focus on what you came to promote: your core business.

Click here to enquire about business assistance for your coming trade show.

What do you need to know before you come to an exhibition in China? Preparing your team for that big business trip to China 

Personal necessities

In China there is generally no access to Google, Uber, Facebook, or WhatsApp.

You will need to make sure to get roaming when you arrive; even to access the airport WIFI, it’s necessary to have a phone number that works.

When you have a moment, download all the equivalent apps that you will need.

An alternative to Google that works well and is foreign-visitor friendly is Microsoft’s Bing.

Uber’s Chinese alternative is Didi; an English version of the app is also available.

WhatsApp is blocked in China, and people use WeChat. Make sure to add your most important contacts in China beforehand.

Maps – Google maps wont work in China but there are several other options.

If you are using your foreign SIM card with roaming – all the apps blocked by the firewall should work normally.

What can you do to promote your brand and your business in China?

Some of the larger brands host customer appreciation dinners or other events within the frame of exhibition, such as a standard dinner for existing and potential customers, or a lavish Business Awards evening.

Our Case study: 

The Pollock Group (Russian Fishery) together with Pacific Rim have been engaged in a few interesting activities as part of the China Seafood Expo 2023.

They have used the PR possibilities and tools (provided by HI-COM) to ensure their business audience would hear their name one more time. The PR list provided included 15 most reliable and business oriented media names in their industry (including China Daily, Xinhua news, China Business portal, Tencent news, China food, etc).

Secondly, the company invited one of the most famous food influencers in Qingdao (where the expo was hosted), Hunrgy Monkey, to participate in an eating contest. His live stream generated more than 80,000 views.

And lastly, the the company hosted a Business Award banquet for 100 people. That event was created to celebrate the big return to the market and the end of Covid restrictions for their business. The event was greatly appreciated by their most loyal business partners and customers.

Business necessities

Before coming to China for an exhibition, you might want to translate your marketing materials, invitations, thank you letters, and name cards. A professional translation agency like HI-COM can even arrange for prints to be delivered directly to the booth.

Getting an interpreter is another task that should be addressed before you arrive. Professional translation agencies (such as HI-COM) will be able to shortlist the candidates according to your criteria. You might want to talk to the interpreter by phone before coming to make sure your expectations are met. Changing an interpreter last-minute may backfire.

If your companyn is serious about the Chinese market, it is advised to register a corporate account on Chinese social media such as a WeChat official account. This will serve as a localized mobile website, and news and update center for your company, as well as a newsletter service for your clients in China.

Having a WeChat official account will also show prospective customers that you know all about your market, and are here to stay. HI-COM is here to assist you with this task.

How to use WeChat for Message blast (sending one message to several hundreds of people at once)

If you would like to send invitations or thank-you letters to all your visitors at once via WeChat, here’s how to do it.

Step 1. Prepare the image. It must be an image. The app supports one image per blast.

Step 2. Go to WeChat–>Me–>Settings–>General–> WeChat tools–>Broadcast Message

*If you can’t find this function, update your app to the latest version.

Step 3. Click on ‘Send now’ and select people you want to send the message to. Then choose the image.

Step 4. Send.

Taking care of your online reputation before coming to China

Chinese businessmen are known for their tendency to double check every bit of available information. So, when they see your product for the first time, they will Baidu it (search for results on Baidu, a local equivalent of Google). But fear not! There is a way to put their minds at ease.

Take matters into your own hands and start working on your e-reputation in China before your brand or your booth arrives here.

Working on your e-PR list and content to be showcased can significantly multiply your success in China. This can be done similarly to how you would approach it in the West, by outreaching to media outlets in your niche with proposed articles for publishing.

HI-COM can help you to handle this by providing:

• PR List (suitable media)
• Registration of WeChat account (or other social media apps)
• Content creation in Chinese
• Cooperation with Livestreamers, Bloggers, KOLs and other talents

Getting help on-site at exhibitions in China

Most companies arrange their booth with the help of the organizer. Design, furniture, and samples can all be handled by the country representatives of the host exhibition. However some companies prefer to have that personal touch, which means they’ll be looking to put in extra effort and set up differently. These companies would need a local partner who can assist not only in setting up, but also in assisting you at the time of the event. For small emergencies such as running out of business cards, a local partner like HI-COM can give you a hand in most situations.

What can HI-COM provide for your booth in China:

1. Specialized interpreters in your industry, who can also serve as a travel assistant (arrange transportation, communicate with local exhibition staff and vendors, communicate with prospects, etc.)
2. Marketing Materials (including localization of catalogues, invitations and thank-you letters)
3. Interpreters for factory tours
4. Exhibition follow-up – data processing
5. KOL/Influencer coverage of your booth (inviting niche influencers to your booth and showcasing your products on social media)
6. PR and Press cover on-site
7. Models and Animators for your booth (depending on the product category, these talents can make a significant difference to visitors’ experience)
8. Photographers and Videographers for the event (why not have professional materials for your website and social media?)

How to translate your marketing materials

It’s important to catch the attention of people passing by your booth. To do so, make sure your your materials are translated appropriately. More importantly, ensure your materials are localized to suit Chinese audiences.

This means not only having your content translated into the target language, but also taking an approach that will ensure your pictures and color schemes are not inappropriate. It is inadvisable to cut corners when translating and localizing your materials; after all, it’s your reputation that’s at stake here.

A professional translation agency is able to adapt your original brochures and technical data sheets into another language, modify the design and prepare it for printing. A competent agency will even deliver these prints to your booth.

Here at HI-COM, we only use native language translators and editors, ensuring a smooth workflow, high-quality output, and design!

Want to check if we are a good fit? Drop us a line!

Choosing and Working with Interpreters in China

During the trade show, it will be crucial to have at least one person on-site who can interpret or speak Chinese so that you do not miss out on opportunities to network. After all, your goal is to meet potential customers and influential attendees.

Don’t expect all of them to feel comfortable speaking your native language. Although more and more people in China are learning English, and will likely be able to have some simple conversations, when it comes down to negotiations and terms, you will want someone on your side who can understand what is being said, and also so that prospective customers feel comfortable discussing business in their own language.

When looking for exhibition interpreters, make sure you prepare your basic technical exhibition materials, hold interviews with potential talent, and make sure your exhibition interpreters are experienced, presentable and outgoing.

Here at HI-COM, we pay close attention to these criteria, and provide one of the most comprehensive Exhibition Interpreting Services in the industry. In our practice, we have provided interpreters for large and small businesses, summits, training courses and press conferences in Shanghai, Hong Kong, as well as numerous trade shows and exhibitions around China, France, Germany, Russia, Korea and other countries.

Take a look at HI-COM’s Exhibition and Summit interpreting portfolio!

Emergency management

If you run out of business cards, or realise you ordered last year’s prints, don’t panic! Your Chinese temp staff, or even interpreter, will manage to fix the situation. In China, exhibition halls are crowded with all sorts of vendors and printing agents. It is not recommended to fully rely on them, but in times of crisis they will be the ones to the rescue! Express name card printing will be available every day of the event, and will take 30 minutes to be delivered to your booth (of course, the highest quality paper may not be available in such a short space of time, but it will certainly be be better thank nothing).

The wall prints can be done in 2-3 hours and placed on your walls within 15 minutes.

But of course, keep in mind that a real emergency can strike at any time, so make sure that you and your team members have the necessary insurance.

What do you need to do for your brand/business after the show to maximize potential

Once the exhibition is over, the work doesn’t stop! Don’t miss your chance to follow up with the connections you made during the expo.

You can continue partnering with an agency to help translate your email marketing content and thank-you notes. Following up with your new contacts in Chinese is a thoughtful gesture, and an important aspect when building working relationships.

Once you have decided to commit to a trade show, it’s time to start preparing. Your chances of new business are high if you are ready to meet new people, answer questions, and sell your products or services!

Need help with preparation or booth management? HI-COM, as always, is here for you! Drop us a line if you have any difficulties with your upcoming trade show in China, and we will be happy to do all we can to support your business needs!

As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked in as the world’s largest online retail economy for the past 8 years.

The country’s mature online retail economy, high mobile penetration, and comprehensive e-commerce infrastructure has made it the perfect environment for the emergence of a variety of innovative marketing trends in the past few years. These trends have not only reshaped marketing playbooks within China, but also impacted consumer markets around the globe. Understanding these new trends will help businesses around the world effectively craft cutting-edge marketing strategies.

What marketing trends should we look out for from China in 2022?

1. From KOL to KOC marketing

KOL (influencer) marketing, also known as influencer marketing, was one of the major trends to emerge in the social media era. However, as China’s online consumers become increasingly internet savvy and media reports started exposing KOL misconduct, the prestige of KOL endorsements have waned. Today, China’s consumers, especially the digital natives of Gen Z, are increasingly turning towards KOCs, or key opinion consumers, for product recommendations.

KOCs are seen as more “real”. With fewer followers and a more approachable internet presence, they are seen as the everyday consumer. By providing product reviews and recommendations from an end user perspective, they hold more sway over consumers looking for quality products as opposed to brands with cultural cachet.

In China, marketers are turning towards a two-pronged approach of combined KOL and KOC marketing, using KOL marketing to increase brand exposure and using KOC marketing to more granularly target specific consumer groups.

Further reading:

KOC marketing in China: what it is and how to get started with it

All You Need to Know Before Starting a KOL Campaign

Top KOLs in China 2021-2022

Top 10 affordable KOLs that generate sales

2. Livestreaming

Livestreaming marketing became possible in 2016 with the launch of Taobao’s livestreaming function Taobao Live. It has since only exploded in popularity since the COVID-19 pandemic. With the integration of e-commerce functionality on livestream-ready social media platforms like Douyin, Xiahongshu, and Kuaishou as well as the integration of livestream capabilities on e-commerce platforms like Taobao and JD.com, livestream marketing has become a mainstay in today’s Chinese marketing strategy.

Last year, on Taobao’s Single’s day shopping festival, livestreams accounted for 6 billion USD in sales. Livestream marketing’s success is the result of combining the frictionless one-click purchasing of e-commerce, the interactivity of livestream product presentations and Q&As, and the dynamism of live product demonstrations.

This trend has now expanded beyond China, with Amazon and Walmart dipping their toes in the livestream marketing trend last year.

 

Further reading:

Top livestreaming platforms in China that generate leads

3. Social E-Commerce 

The emergence of platforms like Xiaohongshu and the development of e-commerce functionality on various social media platforms in China have ushered in the age of social e-commerce. According to e-Marketer, in 2019, Chinese social e-commerce sales totalled 186.04 billion USD, a figure that has only grown in the last two years.

An important innovation in Pinduoduo’s massively successful marketing model was the social aspect of community promotion of products. Social media platforms like Douyin and Xiahongshu took advantage of their massive userbases to integrate e-commerce functionality in the last few years. WeChat’s comprehensive ecosystem, with mobile payments, instant messaging, mini-programs, and official accounts offered the perfect environment for social e-commerce to thrive.

Today, Western platforms are playing catch-up, with Facebook and Instagram refining their e-commerce functionality only with the massive changes in shopping habits brought on by COVID-19.

Further reading:

How to register a store on Xiaohongshu, one of the most popular social e-commerce platforms in China

4. Group-Buying

In 2018, Pinduoduo went public, raising 1.6 billion USD through a US IPO, becoming one of the largest deals of the year. In just three years since founding, the upstart platform broke into the upper echelons of China’s e-commerce market.

It’s secret success? The group-buy feature.

The group-buy feature allows communities and neighbourhoods to place large orders together to get direct wholesale prices. These deals are accessed through WeChat mini-programs, and community leaders post links to various popular or on-sale products in WeChat groups. The massive discounts and communal nature of this marketing model have helped it become extremely popular in smaller cities across China.

Best platforms for group-buying in China

The group-buying market was worth over 11 billion USD in 2020 and is estimated to exceed 16 billion USD this year. In the three years since Pinduoduo’s IPO, Alibaba and JD.com have created their own group-buying functions to challenge the Pinduoduo’s massive market niche.

5. Private Traffic

As an alternative to the increasingly expensive option of paid traffic, private traffic (私域流量) marketing has taken off in China.

While most private traffic in the West is accomplished with blogs and mailing lists, China’s unique internet ecosystem has seen the rise of private marketing via WeChat. By setting up exclusive WeChat mini-program clubs and WeChat groups, brands can easily cultivate communities of consumers with share lifestyle aspirations. Private traffic allows brands to become less reliant on e-commerce platform search algorithms and give businesses the power to present their brand directly to consumers.

This more intimate environment of closed groups allows for higher rates of CTAs than large scale advertising campaigns. In addition, by building a closer relationship with consumers, private traffic increases customer retention rates.

6. Targeting of Lower Tier Cities (下城Xiachen)

As China’s top-tier cities become increasingly saturated for luxury and lifestyle products, brands are turning towards China’s rapidly burgeoning lower-tier cities. Once considered the market for domestic brands, lower-tier cities are now an integral target in the marketing strategies of more and more foreign companies in China.

Lower-tier cities in China, while not having the same cultural exposure and name recognition as tier one cities, constitute a vast portion of China’s population and have seen increasing spending power. Lower-tier city middle income earners have cheaper living costs and a slower pace of life than their tier one city counterparts and are happy to spend their growing wages on consumer goods.

As such, lower-tier cities are now major drivers of China’s consumer market growth, with 70% of Alibaba’s newly registered users coming from lower-tier cities in 2019. Notably, Pinduoduo’s emphasis on lower-tier cities played a crucial role in its meteoric rise.

7. Artificial Intelligence

From AI powered customer service, AI real-time translation/captioning, AI logistics optimization, AI product recommendation algorithms, to AI powered virtual influencers, advancements in the field of AI have created a vast trove of use-cases for marketing. These new advancements will free up resources for other marketing strategies and help to create more efficient pathways to reaching consumers.

Major Chinese tech and e-commerce platforms have been heavily investing in AI, including Alibaba, Bytedance (Tiktok), Baidu, and more. As a developing technology, AI technology integration into the Chinese marketing sphere is a major trend to watch out for in the coming years.

8. Personalization and Customization

According to a 2018 study by Luxue, customization is the top service requested by Chinese millennials.

While not a new concept per se, the trend of personalization and customization in the apparel market has been steadily growing in China. Product customization was a costly prospect reserved for high-end clientele not so long ago, but with the rapid development of e-commerce there are now more direct avenues of communication with customers.

Today, personalization and customization are widely offered by major fashion brands in China, often taking advantage of WeChat’s mini-program features, as seen in campaigns by Calvin Klein and Longchamp.

HI-COM is a multilingual communication agency dedicated to providing China-specific social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market! Contact us for your free consultation today!

Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for new brands big and small to enter this market, given they know where to start.

What are the business models of China’s fashion retail  channels?

Offline distribution

Depending on the industry, retail channels may include large retailers (shopping malls, specialized stores), convenience stores, and large and small brand stores.

Online channels

Online markets can be categorized according to two models: localized fulfilment, with most platforms belonging to this category (Tmall, JD, Douyin, and other social commerce platforms), and cross-border fulfilment, where products are imported only after they are sold to the customer (Koala, Tmall Global, RED cross-border, etc.)

How do distributors choose the brand to work with?  

To answer this question, we have invited the co-founder of Export2China, Mrs. Xin Lingling who is specialized in fashion retail and has more than a decade of work experience with brands like Lacoste, and many more.

Q: What are the distributors in China looking for in foreign brands?  

A: Distributors are looking for a unique proposition to offer to the market. Either the brand is strong and popular in the brand’s home country already, or the brand is offering a very competitive price, or perhaps the brand is ready to work on an aggressive digital marketing strategy in China in order to take the market share. Length of the contract also plays a big role, as no distributors will want to put years of effort educating and engaging with the local target audience just to see the brand go to the competitor.

Q: What is the general rule for brands when choosing their distributors in China?

Brands choose their distributors according to a set of criteria including the distributors brand portfolio, the yearly purchasing budget, the geographical location, and the size of the business. Other factors are also important. For example, does the distributor have a strong network and favorable conditions to enter the most suitable shopping malls of the regions? Will the distributor support the brand in marketing activities in the area?

Q: What type of marketing activities do brands need to prepare for in order to attract the local audience and the best distributors? How early do these activities need to be launched? 

A: Nowadays distributors realize the power of marketing in China and strongly prefer to work with brands who are willing to invest in digital marketing.

So, what does that mean, exactly?

• Marketing Study: brands need to have a clear picture of the market, including the interest of Chinese customers in the product, both in brand’s home country and in China. Focus group studies, competitor analysis, pricing strategy, target audience definition, all these elements are important in order to create an effective marketing plan in China.
• Brand Name Localization and Trademarking: this is an important step and should be completed early on, before the brand is even physically present in China. A Chinese trademark is needed for many administrative tasks, such as registering a corporate social media account or for e-commerce store registration.
• E-Reputation: here we are talking about the brand’s digital footprint in China. It needs to inspire trust among the Chinese local audience. This includes press releases, reviews, social media mentions and other publicity.
• Social Media Groundwork: Create a WeChat Official Account, establish a presence on RED (Little Red Book) with reviews and recommendations, and ensure other digital activities related to the brand’s business model and industry are covered.
• KOL Marketing: if the brand falls into the categories of fashion, cosmetics, mother and child products, or food and beverage, KOL and KOC activities are crucial for setting up the brand for the market.

How to find a trustworthy distributor in China for fashion retail?  

There are a few ways to approach your search. Traditional trade fair participation is a solid way to meet many business players in your industry. But with the recent travel restrictions to China, this way is not the easiest. 

Online search and outreach can be another way to connect with a China market distributor. But this runs the risk of landing an inexperienced distributor with a pretty website. In fact, not many local Chinese brand distributors even have websites, rendering this option suboptimal.

Word of mouth and relationship building can be an excellent way to find the perfect business fit. It demonstrates that your brand already has built solid business relationships in China and possesses channels for gaining insider information. However, it’s unlikely that a brand of the same category or even industry would be willing to share their effective Chinese distributors. In this case, a China-based business partner or a representative will be able to help.

It is important to remember that there is no “magic solution” for China market entry. No honest company will ever “guarantee quick results” for one simple reason – the market is just too complex and competitive. The era of foreign products shortages is long over, and the Chinese market is now one of the most developed and dense markets in the world. That’s not to mention China’s increasingly rapid technological advancement and demanding customer base.

Do you need a local partner in China?

Having a locally based partner company provides a crucial advantage to any brand that is aiming to enter the Chinese market. From aiding in setting up the essentials to advising on best practices, a local partner serves as a foothold in a new market. Your local partner can help establish a network of distributors, find warehouse solutions, and procure other necessary resources. This company can be your brand’s eyes and ears when it comes to dealing with local affairs, whether it be distributors or TP management, as they have the ability to judge the project by the domestic market industry standards. By being on the ground, they are able to see and report local market reactions in real-time and rapidly assist with necessary adjustments.

Export2China is a Chinese-based consulting firm focused on fashion and education industries.

HI-COM is a digital marketing agency dedicated to providing China-specific strategy, social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

Double 11, Singles’ Day, Chinese Black Friday!  You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date.  What is happening and why should we care?

Shopping is one of China’s national sports and Double 11 or ‘Singles’ Day’, where the e-commerce platforms lay the perfect hunting grounds, is a day where records are broken.

Singles’ Day – Once a day to celebrate your singleton, Jack Ma, Founder of Alibaba, has transformed China’s ‘anti-Valentine’s Day’ into a frenzy of too good to be true online sales.

Today, Singles’ Day is the largest day of sales around the world that takes place every November 11^th from midnight to midnight.

Perhaps better known as Double 11, recent Singles’ Day sales generate more revenue than America’s Black Friday and Cyber Monday combined!

In 2020, Jingdong (JD.com) total 11-day sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV. Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27 billion) with an increase of 26% YoY.

What’s crazy about this giant day of sales is that more and more businesses, influencers, and countries want to take part in it.

Double 11 2019 recap

In 2019 Alibaba pushed the boundaries ones more and achieved  10 billion yuan sales in just one minute and 36 seconds! One of the factors of such high sales volumes was the launching of Double 11 sales in few countries of South East Asia, such as Malaysia and the Philippines. Live-streaming also took place that year and brought a new note to the festivities. 200,000 brands participated in Tmall’s online shopping festiva in 2019l, of which more than 20,000 are foreign. Chinese cosmetic and fashion bands broke into the “top 5” of sales volumes in their categories for the first time.

Double 11 2020 recap

Tmall

250,000 brands in total participated in Double 11 in 2020, of which 31,000 are overseas brands. Tmall’s 11-day Singles’ Day sales reached 498.2 billion Yuan (US$75.27 billion).

JD

According to JD brepor, FMCG products have become the top five categories in terms of sales, while 3C household appliances such as mobile phones, washing machines, laptops and other household appliances rank first by total sales.

What to expect in the year 2021 on the Double 11 day?

As Alibaba keeps updating functions of Tmall and Taobao, this year it is all about live-streaming event! Other update on the Alibaba front: the pre-sales have started mid October, and many brands are shipping the good already! Expected to break all records, the festival is taking over offline spaces too, 90% of retailers hold 11.11 sales for all brands big and small!

KOLs (Influencers) and KOC (Key Opinion Customers) are being the busiest this season, and starting November 1st most will hold hourly sales streams. Wonder when shall you start preparing for 11.11? Our answer is: July!

Read more about KOL (influencer) marketing in China in our amazing guide!

Read more about KOC (Key opinion Customer) Marketing and how to get started with it here!

Discover 13 most popular livestreaming platforms in China!

Double 11 consumers behaviour at a glance

• Price is no longer the most important factor when it comes to purchasing, Chinese shoppers are now focused more on quality.
• Impulsive shopping is increasing as Chinese consumers’ have growing disposable incomes.
• Chinese consumers remain loyal to national influencers, meaning having the right influencer can strengthen your campaign.
• Food and Cosmetics are the top-of-mind categories for Chinese consumers.
• Chinese consumers prefer niche products that represent their lifestyles and their ideals. 
• Live-streaming is expected to reach new heights this year.
• Alibaba will put even more efforts to new Ali-markets such as real estate. 
• Improved AI of the ali apps is pushing consumers to discover products they didn’t even know they need!

You can expect to find a variety of brands utilizing technology that gives consumers the chance to see and select products that are in-store and in virtual stores. Virtual reality is being used to promote unique shopping experiences for consumers with high expectations from the day.

Whether you are planning to participate in Double 11 or not, you won’t want to miss out on the creativity that will be deployed to get consumers in the doors of shops and online making purchases.

Why shall you act now on joining the Singles’ day?

The phenomenal success of Singles’ Day is a snapshot of the times we are living in.  China’s consumers are active, captive and connected by device, with more than 82% of the online transactions during last year’s Singles’ Day taking place via mobile application.  Alibaba has intelligently capitalized on the consumer and technological trends that 21^st century China has experienced over the last 10 years.

It is a culture of early adoption and rapid pace, where e-commerce is not seen as an add-on to a company’s marketing strategy, but increasingly the main event.  It should be noted that Alibaba’s platforms do not themselves sell; they merely provide the interface or platform to enable the buyer to meet the seller.

Alibaba makes money by selling advertising space to sellers and takes a commission from larger retailers.

What Alibaba has done with Singles’ Day is turn it into a celebration of e-commerce.  Celebrities, rock stars, pop stars and sports stars are flown in to help celebrate and the numbers generated from the country’s annual “spend-a-thon” are lit up on a big screen, with analysts eagerly noting down the breakdown of consumer metrics and data by industry, brand category, spending level, region etc.

Alibaba notes its strategy this year is to take Singles’ Day global with a stronger focus on imported products and services, as well as promoting its Chinese brands to overseas buyers. The growth won’t come without some challenges such as language barriers and compliance and trade regulations to adhere to.

However today we are seeing unprecedented levels of cross-border transactions and Singles’ Day celebrates the freedom to “treat youself” by simply swiping and clicking your way through the virtual shopping aisles of the world.

If you want to participate in Chines black Friday, you shall start looking for a TP (Tmall partner), who will represent your products on the platforms, localize your products to the Chine market and get some help from Chinese KOL using  influencer marketing!

Happy Singles’ Day!

Are you preparing for this year’s Double 11? If so, take a look at the previous marketing strategies implemented brands during last year’s Double 11.

Double 11 in 2021: Strategies Chinese brands use to reach their sales goal over the years

Perfect Diary brand strategy

Brand introduction:

Perfect Diary combines the facial and skin characteristics of the Asian population with the European and American fashion trends, to develop a series of high-quality and easy-to-use cosmetic products for the new generation of women. The brand supports China’s fashion industry and aspires to become an internationally influential Chinese beauty icon. Perfect Diary supports the younger generation and believes that they should not be bound by external labels, band should instead actively explore more possibilities in life to become the best version of themselves.

Marketing strategy:

Perfect Diary’s marketing strategy combines Celebrity endorsements with KOL corporation and KOC sharing on social media, with a goal to create an overwhelming response for the 618 and Double 11 shopping season!

Prior to 618 and Double 11, Perfect Diary launched a large number of new products and opted for celebrity endorsements and famous KOLs to help build a successful brand image and attract more interest from the public. The brand spent lots of money on KOL reviews.

Perfect Diary selected 2-3 new products, and invited small and medium-sized KOLS (with thousands of followers) to share the products on social media to attract more traffic and brand awareness. Just before 618 and Double 11, Perfect Diary invited popular celebrities to make recommendations and specifically focus on one or two products.

However, Perfect Diary needs new marketing methods to better enhance the brand’s interest and influence. So, their solution is Brand crossover. Like many brands, Perfect Diary looks for stars to better promote its products and events. The brand also takes advantage of the fashion week, with famous brands and supermodels seeking cross-industry cooperation. Perfect Diary also seeks cooperation with major international well-known IP.

For brand, this marketing approach not only helps the brand to penetrate into different consumer groups, but also expands its user circle and enhances the brand’s reputation.

Consumer review:

Three Squirrels brand strategy

Brand Introduction:

Three Squirrels Co. LTD was founded in 2012 and its headquarters are located in Wuhu, Anhui province. It is the first online food brand in China and is the largest food e-commerce enterprise with the highest sales volume in China. It mainly sells nuts, dried meat, dried fruit, pureed foods and other snacks. On December 3, Three Squirrels announced that its annual sales in 2019 exceeded 10 billion Yuan – making it the first company within the snack industry to exceed 10 billion Yuan.

Marketing strategy:

Three Squirrels is mainly internet based and uses B2C platforms to implement its online sales. This unique business model closes the gap between merchants and customers, ensuring that customers are able to enjoy fresh and tasty food. Three Squirrels pioneered online food sales in China.

Three Squirrels’ offline business is a self-run food store (200 square meters), that focuses on the consumer experience and physical display of products. The brand plans to use Alibaba’s retail channels to enter thousands of community stores. According to Zhang Liaoyuan, Three Squirrels now has 700,000 stores, with a product repurchase rate of 75%. The Three squirrel stores (cooperative shops with young entrepreneurs), rely on the owners’ IP to sell their products. As of August 10, 2019, the number of Squirrel stores exceeded 100.

With its unique sales model, the Three Squirrels came first place in the Tmall nut industry on Taobao on the double 11, 2012, with daily sales of nearly 8 million Yuan. Its rapid development made history in China’s e-commerce. In 2013, Three Squirrels sales exceeded 300 million.

Three Squirrels are transforming into a digital supply chain platform. Zhang Liaoyuan believes a large number of food producers should connect with consumers to make the two links shorter. In the end, the efficiency of the industry will be improved, costs will be reduced, the quality will be better, and consequently, there will be a higher consumer demand.

Adolphbrand strategy

Brand introduction:

Adolph is a personal cleaning and health care brand, part of Guangzhou Adolph Personal Care Products Co. LTD.  Its headquarters are located in Guangzhou. The brand’s founder, Chen Diansong, met Adolph Martins Ganning, a Spanish performer, when he was traveling in Europe. Adolph created a classic smell that evoked strong emotion, referred to as “the smell of love”. The founders hope to pass on “the smell of love” to commemorate Adolph.

Marketing strategy:

Originally, Li Zhizhen suggested experiential marketing because “Adolph products do not use spokespeople or magazine advertising, but instead share samples with a number of potential customers to reach a bigger audience.” Adolph uses money in this way to save on advertising.  Over 90% people who try the products come back to Adolph and become a customer.

The product is delivered by the manufacturer and the store agent does not have to pay for it. With this in mind, the store’s purchase price is just 3.3 percent less. There is enough profit to promote and build teams for store, which means that the brand can still be present on channels without a spokesmen or advertising.

Regarding the brand’s marketing, Adolph collaborates with popular Mobile game social platforms, variety shows so that the brand is able to receive huge brand awareness and traffic on a global scale.

PurCotton brand strategy

Brand introduction:

PurCotton is a wholly-owned subsidiary of the robust medical group, Shenzhen PurCotton Technology Co. Ltd. It has 20 years of professional technology and production experience within the medical cotton industry. It provides laced, cotton spun, non-woven fabrics. The brand has expanded from medical products to civilian products. As the only high-end cotton household goods brand with a medical background in China, its core concept “cotton care for health” commits to providing safer, more comfortable, and environmentally friendly healthy cotton products.

At present, PurCotton specializes in four main product categories: maternal and infant care, female care, quality life care, and medical care. These categories include products such as soft towels, sanitary items, napkins, baby diapers, cotton household items, etc. and they are all widely recognized and favored by the customers.

Marketing strategy:

Every “PurCotton” product has a lasting guarantee. It has eight main types of products, such as clothing, household goods, baby and children’s products, women’s care, and many more. The basic “PurCotton” materials are imported from American and are of a very high quality. In 2010, PurCotton fell into the trap of wasting money to buy online traffic. However, in 2011, it adjusted its strategy and began to establish trust between its products and users, resulting in a better reputational position and improved sales prices. Over time, the brand’s trust has gradually accumulated with the establishment of direct sales – both online and offline. As of 2015, the PurCotton brand has more than 90 offline stores.

Xiaoxiandun brand strategy

Brand introduction:

Xiaoxiandun is a beauty product made from bird’s nests in Malaysia and Indonesia. It was established in 2014 and has a shelf life of 15 days. It has no additives and is a cold and fresh product that gets delivered to thousands of houses every week. Its brand mission is to make tonic health care easier and hassle-free.

Marketing strategy:

Consumers don’t often know how to select or make this product at home which makes the consumption of it very few. Therefore, Xiaoxiandun focuses on making the process much simpler for consumers. For example, the brand selects the ingredients (with no additives), freshly stews it, and chills it ready for delivery (uses a C2m business model) – making the customer journey effortless and hassle-free.

Providing a natural solution for pregnant women and those who love beauty

Traditional tonic products, such as those made from bird’s nests, seem like products that only middle-aged and elderly people can afford. However, the demand for tonic health care is rapidly changing and there is becoming a much bigger demand from the younger generation.

Advice to brand’s live-streaming in 2021

1. Live broadcasting has become a very common way for users to learn about a brand and its environment – similar to the experience of going to an offline store to buy things as the customer is able to meet the employees and get a feel for the business.
2. When broadcasting, the brand image should be considered, e.g. the style that the anchor conveys and the type of environment being showcased.
3. Different brands should have a professional anchor landing style.
4. Profits, including gifts, should be very clear and diversified.
5. Live broadcasts should be planned well in advance and holidays/events should be taken into consideration. For example, the seasons, Christmas, Chinese New Year, 618 and Shuang 11.

HI-COM is a multilingual communication agency dedicated to providing China specific social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

OUR CHINESE SOCIAL MEDIA AND OTHER SERVICES: 

• LIVESTREAMING CAMPAIGNS 
• XIAOHONGSHU MARKETING 
• WECHAT MARKETING
• COPYWRITING FOR CHINESE SOCIAL MEDIA, PRESS, WEBSITE CONTENT
• TRANSLATION 40+ LANGUAGES 

In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.

How to Build E-Reputation in China

1. KOL Campaign

Worldwide, influencer marketing has become the dominant marketing paradigm. In China, influencers are known as KOLs or key opinion leaders. For building brand reputation and awareness in China, KOL campaigns will provide a strong return on investment.

A strong KOL campaign consists of working with reputable and respected KOLs to translate your brand messaging in a way that localizes for your customer base in China.

KOLs play a key role in online reputation management for your brand. Picking the most suitable KOL for your brand requires being in tune with your target audience. By working with trusted KOLs within their community, your brand will acquire the cultural cachet for gaining traction in China.

As brand reputation requires time build, brands should view KOL marketing as a long-term, dynamic strategy.

2. KOC Campaign

KOC (Key Opinion Customer) marketing is an incredibly effective tool for building brand interest and driving sales in China.
Although most KOCs don’t have a large fan base, they are the key for consumers when making a buying decision. They are generally seen as more trustworthy due to their authentic and reliable content. If your brand is at seeding stage in the Chinese market, collaborating with KOCs would be a safe option.

Check out this guide to learn about the most efficient ways to promote your brand through a KOC-based strategy!

3. PR

To complement your social media campaign, getting your brand into press releases will help grow your business’s e-reputation in China. With third-party outlets reporting on your brand, you not only gain increased reach but also increased credibility.

In China, like elsewhere, people rely on various e-magazines and press outlets to help them with their purchasing decisions. These range from childcare advice columns to technology review platforms to fashion magazine editorials. As these outlets represent a third-party assessment of your brand, consumers are more likely to see them as trustworthy and credible.

These outlets play an important role in online reputation management. Having your brand name mentioned in press releases will help with building long-term consumer trust and awareness in your brand. The most popular sources for doing PR in China are:  参考消息,  环球时报, 新华社, 中国日报.

4. Local SEO

When potential customers want to know more about your brand, they will check your website for sure. Most searches online are done on Baidu, but there are other local search engines such as Sogou, Youdao, and 360.

A helpful resource for keyword research is Dragonmetrics. By analyzing monthly search volumes for various keywords and phrases, you can build a solid foundation for the next step of building your e-reputation campaign in China – content.

5. Social Media

Much like any other market in the world, having a strong social media presence in China is key to building your business’s reputation online.

Today, the social media landscape in China is relatively fragmented, with many platforms specialized for specific interests and demographics. This means that overseas brands need to understand which platform is most suitable for reaching their desired target audiences.

For example, Xiaohongshu is a rapidly growing social recommendation platform in China. While a massive platform, 90% of its userbase is female, making it most suitable for beauty, healthcare, and fashion brands.

On the other hand, livestream platforms Bilibili and Huya have massive gaming communities, making these platforms most suitable for tech and digital brands, while Dianping, a review platform, has become the go-to platform for Chinese brick-and-mortar stores.

With so many specialized social media platforms in China, it’s easy for brands to spread themselves too thin. Focus on the platforms most suitable for your brand and work to establish a strong online reputation on those.

 Steps to Build Social Media Campaign in China

Step 1. Identify Your Platforms

As mentioned previously, choosing the right platforms to market on is of utmost importance. Due to the differences in algorithms and demographics on each platform, you will need to adjust campaign content and strategy around the platforms you choose.

The most popular platforms for building brand visibility in China are Sina’s Weibo, Zhihu, Baidu’s Baijiahao, Ifeng, Sohu, Tencent’s WeChat, andToutiao. For reaching younger audiences, visual-heavy platforms such as Douyin, Xiaohongshu, Bilibili, Huya, and Kuaishou are also very popular.

Step 2. Keyword Research

Social media might not be the first thing that comes to mind when we think about keyword research – but it can be an awesome source for marketers to understand what their consumer base in China wants to see online.

Step 3. Content

As overused as the phrase is, content really is king. Based on your research into keywords and platforms, you’re now able to perfectly craft content and build your online reputation.

In China’s highly visual social media landscape, strong content combines powerful visual elements, either pictures or videos, with enticing written content. It is important to ensure both the format and message of your content is tailored towards where you market and who you market to.

Step 4. Build Publication Plan

Depending on your resources, such as graphic designers and copywriters, schedule content in advance to be published at least once a week. Curate content schedules to ensure a diverse and balanced flow of content.

While much of your content will be perennially relevant, for some content, timing can be just as important as what you say. Plan your publication schedule around major brand events to build anticipation and relevant Chinese holidays to localize your brand.

Conversely, it’s also important to keep publication plans flexible, allowing you to react to current events to catch audience attention.

Step 5. Post Content Regularly

Now that you’ve started your social media campaign, keep in mind the fundamentals – online reputation relies on consistency. With a regular schedule, you will remain relevant to platform algorithms and stay on your audiences’ radar. Remember that your competitors are on the same platforms, producing their own tailored content to attract the same target demographics.

Difficulties When Building E-Reputation in China

Content Localization

The process of localizing your brand messaging for any region plays a huge role in how successfully you are able to build your brand reputation. Being able to navigate the cultural differences between your home market and the China market can make or break business expansion goals.

Beyond textual translation, localization for the Chinese market means reworking your brand messaging to meet the aspirations of Chinese consumers. In the fast-paced environment of China, cultural trends move quickly. From specific wording changes to major overhauls in visual branding, content localization can be a large undertaking.

Hiring a professional brand localization agency based in China will help your brand smoothly transition into this new market, letting you focus on building your business.

Platform Matching

China’s digital ecosystem may seem daunting to the uninitiated. With a myriad of choices, there are many nuances and pitfalls to watch out for when it comes to choosing the right platforms.

With China’s major online platforms attracting different segments of China’s diverse population, building your brand’s online reputation on these platforms requires a deep understanding their various demographics. Don’t make the mistake of seeing the China market as homogenous. To be successful you must localize for China’s diverse online communities.

Navigating these Chinese platforms for an overseas brand can challenging. That’s why agencies like HI-COM are here to help overseas businesses establish brand presence online the right way in China.

KOL Campaign Execution

Even without the language barrier, finding the right KOLs and managing them is challenging. While KOL marketing may be the most used marketing tactic in China today, successfully executing a KOL campaign requires experience and a strong understanding of the Chinese market.

Accurately gauging the actual reach and engagement of a KOL across platforms can be difficult. While managing KOLs, some details may be lost during communication, resulting in promotion campaigns that don’t reflect your vision.

We recommend working with a professional KOL agency. This way you are able to have peace of mind in the legitimacy and efficacy of their KOLs. A KOL agency has strong working relationships with their rosters, taking out the guesswork in conveying brand vision.

HI-COM is a digital marketing agency dedicated to providing China-specific strategy, social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what voice-overs have to offer, and to avoid the worst of what a misguided voice-over can do. Below, we’ll look at the particulars of why voice-overs need good localization in China, when video voice-over is necessary, and how the typical work process works, from start to finish.

Localization of Voice-over in China: What and Why?

China’s mediasphere is increasingly distinct from just about everywhere else in the world, and as such, techniques such as voice-over must be adapted to suit the local context. On the digital front, domestic innovators have created media platforms and services that are analogues in some respects with their international counterparts, but bear significant and important differences. Comparisons that are often wheeled out by ‘experts’ on digital marketing in China may previously have needed to be taken with a grain of salt; now, like a tequila slammer, they need to be taken with a whole lot more.

Yes, WeChat is similar in some ways to WhatsApp. But it’s just as similar to Facebook, or Twitter, or even Venmo. Yes, Weibo may appear similar to Twitter, but its functionality is different – micro-topics, rich media, threaded comments, events and reward systems make it stand apart. The same can be said for the other media platforms that currently dominate the Middle Kingdom, when viewed through the lens of comparisons with international platforms: Xiaohongshu (Instagram), Bilibili (YouTube), Dianping (Yelp), iQiyi (Netflix). The comparisons sort of make sense. In some ways. But in just as many ways, they are either incomplete or misleading.

When it comes to localization, it is the differences that matter the most. Each of these platforms contain functionality that can support content with voice-over, but much of it is distinct from other platforms. An advertisement with voice-over is a tried-and-true method to grab a potential customer’s attention, but it must be suited to a platform’s functionality and audience.

For example, ads on iQiyi are more like traditional TV commercials, running around 60 seconds, with full arcs and high production value. On platforms like Dianping and Xiaohongshu however, ads are much, much shorter, and are often made in an informal faux-amateur style, with a host or KOL. The voice-over script, tone and delivery has to be carefully curated, in line with platform-specific considerations. For international brands wanting to enter or increase their share in the Chinese market, adaptation is simply a must.

When is Video Voice-over Needed?

Website / online store videos

Chinese consumers are well-known for wanting as much detail as possible on the products or services they buy, and for wanting to know that what they’re buying is authentic. A website or online listing with a video, accompanied by a high-quality voice-over, can make the difference between converting a prospect into a customer. It is the kind of extra note of professionalism and attention to detail that all consumers seek.

Social media videos

Now that so many Chinese consumers own smartphones, and are big fans of short-video platforms, new opportunities for international brands seeking to make a name in the Chinese market. Well-produced, high-quality videos often require voice-over that is appropriate for the audience, and attune to the latest trends in online social media.

Exhibition videos

Art is booming in China. New collaborations between Pompidou and the West Bund Art Centre, and Tate and the Museum of Art Pudong, are just the tip of the iceberg. With the expansion of the art market, international institutions are flowing in. Nothing is worse, however, than bad translation at an art exhibition. Doubly so when it’s voice-over. Language in these circumstances must articulate complex ideas with precision, navigating the intersection between concepts related to art history and technique, and the interpretation of the work on display. Done well, voice-over can guide visitors through this often-difficult journey. Done badly, it can confuse and confound.

E-learning platform guides

E-learning is huge in China. In fact, due to Covid-19, it’s become huge everywhere. Worldwide, the industry is now valued at $250bn. With a projected annual growth rate of 21%, it’s set to hit $1tn by 2027. There is no reason why e-learning platforms shouldn’t internationalize; with few of the associated assets being physical, they are perhaps one of the easiest services to take beyond domestic borders. For clients and customers, it’s important to create a fast understanding of what a given e-learning platform offers, and then to follow through with a frictionless user experience. Clear, well-localized guides using voice-over are a quick, easy way to achieve this.

Guided audio tours

Audio guides in museums used to be clunky affairs. They would involve renting a tape player or mp3 player, with headphones, and flicking through the recorded passages, usually according to a pre-set route. Likewise on city walking tours, or even bus tours, listeners had little control over what they might hear and when, or how. Smartphones have changed the game entirely. With the help of interactive pages, mini-apps, QR-code scans and more, listeners are able to listen in a dynamic, flexible way. This opens up opportunities for tour providers to become much more creative with their voice-over format, creating a dialogue with the listener, wherein both parties share control over the experience.

Public address systems

Whether it’s during an event, at a pop-up store, or on a means of transportation that caters to people who speak different languages, public address voice-over is ubiquitous. It’s often said in the world of user experience design that good design is invisible. The same could be said for voice-over in public address. The aim of public address is to convey information. The recipient should be focused on that information, not on the voice-over itself. The voice-over therefore needs to sound natural, properly-localized, and therefore, ‘invisible’.

Voice-over Process

Client sends their original video and/or audio

When it comes to localization, it’s usually the case that the client has source material in one language. If not, they will have something similar to what they need, and can provide it as a reference. This is sent to the localization agency first, to gain an understanding of what the project entails.

Script writing and/or translation of the script

Some clients do not have scripts, some do. In the former case, it is the job of experienced, native script-writers to come up with something that will be interesting, culturally-resonant and that accurately conveys the ideas in the campaign. In the latter, it is a matter of translating, localizing, and often improving the existing script.

Provide samples from a selection of voice-over artists

Once the script is ready and approved, the agency will send the client a selection of samples of varying tones, accents and genders. The client will pick based not just on whether they like a given voice, but based on whether it fits the company image, might resonate with the target audience, and suits the content of the video.

Send the script to the artist

The voice-over artist will often practice before recording, becoming familiar with the different highs and lows, the energy, and refining their cadence. This will often be sent along with the original video for reference in tone, or another video from another campaign for the same reason.

Artist records the audio in partnership with the studio network

Generally, the agency and the artist will go together to an audio studio and record options. The agency will do its best to represent the client, and communicate their vision to the artist. It is the job of the studio sound engineers to refine and apply the recording.

Send the audio to the client

Once the options are recorded, they are sent to the client. The client might then offer feedback, and request small changes.

After validation of the audio recordings, the mastering of the audio track and application to the video track can be completed. The client can receive the video on the same day as the recording.

HI-COM has had over five years of experience providing voice-over services. We have accrued a good range of artists and studios, and have an efficient, working process. As a certified translation service, we can help translate, localize and record materials in English, Chinese, Japanese, Korean, French, Spanish, and more. Moreover, with our expertise in digital marketing, we can advise how best to adapt videos and audio clips to best suit whichever platform they will be hosted on. Drop us a line, send us a file, and let’s start the conversation.

Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.

Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.

In 2021’s Q1, Meituan saw food delivery business growth of 99.6% year over year to RMB142.7 billion. With the close connection between the two apps, Dianping’s influence in China’s F&B and entertainment industries will only continue to grow. The app has also become more and more popular overseas among Chinese tourists, asserting a growing influence on businesses abroad. With that said, let’s take a look at how to grow your business on Dianping.

How to Open a Business Account on Dianping

Account Types on Dianping

When registering your business on Dianping, you will have two options, to have a FREE and PREMIUM account. Now, the first thing to know: in China (unlike other locations) you cannot list your business by yourself, you must call a hot line (China hotline: 101 00 011) and have an operator register one for you. After the simple FREE account will be done (2-3 working days), the operator will provide information for PREMIUM package, which will include various promotional activities, and the price will vary by your location.

Registration Process on Dianping

• Download the Dianping app or go on 大众点评网-快速注册 (dianping.com) to create an account
• After creating an account:

Registering Your Business Account on Dianping I Mobile

For mobile users, click on the hamburger menu on the top right-hand side of the homepage and click on 添加商户 “Add Merchant”.

Registering Your Business Account on Dianping I Desktop

For desktop users, on the homepage, click on 商户服务 “Merchant Services” and select 商户合作 “Merchant Collaboration”. Follow the prompt and select the type of business you are registering.

Fill in the relevant business information according to the prompts. For the mobile version, you will be able to first register your storefront and then separately choose the “Merchant Collaboration” option granted criteria are met for the type of business you operate. “Merchant Collaboration” allows your business to access Dianping promotional advertising services outlined in the Advertising on Dianping section below.

6 Best Marketing Practises on Dianping in 2021

Dianping at its core is a review platform for customers. As such, the goal of any business on the app is to garner as many positive reviews as possible to drive visibility on the app.

For a successful marketing strategy on Dianping, businesses need to understand what drives positive customer engagement from offline to online. This will involve optimizing online presence in tandem with offline customer experience to effectively increase growth at both points of customer engagement. Below we have listed some tips to expand your business on Dianping to create a strong pipeline between your business’s online and offline presence.

1. Optimize Page Design

   As your business’s digital storefront on Dianping, your business’s page should reflect the branding and packaging you have worked to implement at your business’s physical location(s). Aside from ensuring all store information is filled out accurately, visuals and text should work to drive engagement. For example, header images/video should include text providing customers an active call to action, while different sections of your page can offer various campaigns and promotions visually coded to stand out from each other.

2. Improve POI (Point of Interest)
   

   While you may have attracted users on the app to your business, getting them to your physical store may be challenging if your storefront is located in a less conspicuous location. Ensure your POI data, otherwise understood as location information, is correct and up to date, with detailed information on how to get to your store.

3. Update Activities/New Store Opening Activities
   

   Store openings and events are a big driver of foot traffic to brick-and-mortar shopfronts. Online promotional activities should be planned ahead of time to increase hype leading up to the event. Make use of your header banner space and business profile picture to promote your events.

   In addition, consider driving offline to online interactions at events by encouraging reviews on Dianping during your events.

4. Increasing Data Points
   

   For online sales numbers and reviews, more is more. High sales and review volumes reflect well on your product, encouraging more users to buy from and engage with your business.

   On Dianping, in-app promotional coupons display half-yearly sales volumes. By ensuring quality and offering good deals on these promotions to drive sales, transaction volumes will be directly reflected on the app.

   Reviews are another data point on Dianping. As user-generated content, this sort of organic engagement gives potential customers a third-party perspective of your business. Other than ensuring good service and products, businesses can offer rewards for visiting customers to leave reviews.

5. Paid Promotion
   

   Promotions through back-end Dianping is one of the ways businesses can pay to attract traffic on the Dianping platform. Merchants can set advertisements to appear within certain timeframes and distances from storefronts to maximize effectiveness.

6. Attract KOC (Key Opinion Customers)
   

   For review platforms such as Dianping, KOCs are the equivalent to the much-hyped KOLs (key opinion leaders) of social media.

   On Dianping, users are rewarded by other users for quality reviews and are also assigned a level based on how often they review. The top reviewers or KOCs are known as V达人or “V experts”. Their reviews are often featured and appear on Dianping’s homepage.

   By attracting these “V experts” to your store, you can increase your store’s visibility on the Dianping app. Such product seeding can take the form of eye-catching storefronts, gifts for reviewing, and photo-op worthy décor backed up by quality products and services.

What are other apps in China that can help you promote your business? Check this guide out!

How can you measure your success on Dianping? Read our guide about back office of Dianping!

Advertisement on Dianping

Dianping has its own system of native advertisements, with varying prices depending on industry. To access advertisement functions on Dianping, businesses must register for “Merchant Collaboration” on the Dianping platform.

Dianping’s advertisements offer tight integration with app functionality to complement brick-and-mortar operations. The four main types of advertisements on the platform are keyword promotion, group buy promotion, targeted advertisements, and digital membership cards.

Keyword Promotion

Much like other search engine-based marketing, Dianping’s keyword advertisements push your business to the top of keyword related searches. This allows your business to accurately target ad spend on customers who are looking for your services.

According to Dianping, 60% of a business’s in-app visitors are directed to the page through searching keywords, while businesses who have paid for keyword promotion see an average of 4.2 times more exposure.

Group Buy Promotion

Much like Groupon’s promotions for group buying, Dianping’s group buy promotions offer discounts when a group of people are buying together. These are displayed prominently on business’s Dianping page. By lowering the cost barrier for larger groups of customers, these in-app coupons allow businesses to attract new customers. Dianping’s group buy promotions allow businesses to explain their offerings with text and visuals, while also displaying half-yearly sales volume to users.

According to Dianping, 83% of sales of group buy promotions went to first-time customers. The average volume of first day sales for the group buy promotions is 100, while the highest record is 30,000.

Targeted Advertisements

With vast troves of personalized user data from reviews and purchases, Dianping has a robust system to help businesses place effective targeted ads. These ads are displayed natively in-app as Dianping recommendations. By analysing user generated data, the platform algorithm is able to identify both the unique specialties of businesses and the personalized tastes of individual users to facilitate effective discovery.

Digital Membership Cards

As it is based on Dianping’s own infrastructure, Dianping’s digital membership cards allows businesses implement membership systems without having to create and maintain their own from scratch. Membership cards allow for businesses to conduct a more accurate survey of their customer demographics and execute personalized promotions through in-app notifications and text messages.

According to Dianping, the average business has 1000 customers with membership. Businesses that have implemented membership cards see a twofold increase in in-app exposure. Membership cards also allow businesses to see a distribution of customers by age, gender, and membership tier.

Can You Use Dianping to Promote your Business outside of China?

As stated at the beginning of this article – Dazhong Dianping is available to use outside of China. Let’s look at it from a Chinese tourist perspective.

Slide one tells us that we have picked Paris as a destination of interest.

The main orange menu will provide options on sightseeing destinations, shopping spots, restaurants and hotels. One can also get a map and a city guide provided by Dianping.

On the right side of the main banner, one can check the most popular experiences, or the experiences that might interest Chinese tourists, like cruising on the Seine, some shopping or even napping outdoors!

Scrolling down on the same page, Dianping will bring you to the hottest topic of Chinese culture – dining choices!

Here we have all the typical French foods – foie gras, snails, macarons etc.

Straight after you have the restaurant list. The top restaurants are the ones that been voted for by users of the app, as well as those that are just famous for other reasons. Right here you can also search for a hotel (menu on the right).

Below are a few fun options.

So let’s click on one of the hot eating topics – Snails or L’escargot.

After the main description by Dianping writers, one can check all restaurants that serve snails, their rating (number of stars), and the first few words of the last visitor’s review. Of course, there is also a map.

Want to know if Chinese tourists are already talking about your business online on Dianping? Ask us and we’ll check that out for you!

So let’s go to the first restaurant and see how are they’re doing.

L’escargot Montorgueil has 732 comments, the average price per person is 289 RMB (37 Euro), the taste score is 7.8 out of 10, Environment 8.2 and Service is 7.4. These are the average numbers right next to the stars, and are calculated taking into account all voters.

On the first page you can see the menu – and photos of the dishes taken by app users themselves, for anyone can add a photo and a review. This section also displays all the dishes most recommended by visitors.

Next is the environment – one of the top criteria of any dining experience. In this case you can see the photos of the interior, and the view from outside.

And last but not least – the bill! Yes, people talk about money openly in China, and will show exactly how much their dining experience cost. This section also serves as a preview of the menu.

So that’s more or less it for the restaurant information, now it’s time to review and vote! In the section below we can see the visitor based experience overviews and photos. Anyone can react to the review (even a restaurant manager), click to “like” this review, add this advice to favorites or even report it.

Respectability and trust is highly valued on Dianping, so the more Dianping is used by one person and the number of reviews grow, the higher the user’s rank in the app community will be. This is shown in diamonds, hearts or medals.

So that’s it for the restaurants. For hotel reviews it is quite similar.

In any case, being on Dianping will dramatically increase your business visibility and bring tons of curious people your way. Ask us how can you start your journey on Dianping, install WeChat Pay or Alipay or anything else you found interesting on our blog!

HI-COM is a digital marketing agency dedicated to providing China-specific strategy, social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.

The focal point of international travel in Asia looks to be making a shift, and when Chinese borders open up, there will be rush of tourists eager to explore. Below, we take a look at how organisations in the hospitality sector can, and should, adapt.

Correct and Stylish Translations Make the Service More Attractive

When translating hospitality content, it should be a given that translations should be technically correct, but they need to be contextually correct too. Take for example the sentence ‘four-person automobiles are available for leasing’. It is technically correct, and conveys the necessary information, but it isn’t natural English. A better sentence might be ‘Family-sized cars are available for rent’.

In the first case, the reader might immediately be taken out of the text, their focus shifted away from the service being offered, towards the oddness of the phrasing. In the second, they likely receive the information, note its positive aspects, and read on. The same goes for any language – it is important to have the contextual meaning of a translation checked by someone who understands it.

The same can be said for style. In English, for example, hospitality content tends to be fairly matter-of-fact – a mixture of plain information mixed with occasional evocative adjectives. While in Chinese, listings can often be more lyrical and poetic – plain information is often complemented by abstract verse.

Which Locations Should You Focus on As Your Next Target?

In the ASEAN region, Cambodia is trail-blazing in terms of its vaccination program. At the time of writing, a quarter of its population have received at least one dose. It has plans to achieve herd immunity by Q4, in order to open its borders to vaccinated tourists, and its economy is once again growing.

This could mark a turning-point in the Cambodian hospitality sector, and opportunities for international hospitality organisations. Why? Cambodia has often been treated as a stop-off point, often for Angkor Wat, in tourists’ larger South-East Asia tours. But if Cambodia opens before other countries in the region, it’s predicted that travellers will spend more time there, opening up new opportunities for hotels and tours catering to those who stay for a week or more, rather than just a few days.

Hainan is another place to keep an eye on. Known as the ‘Hawaii of China’, it has been inundated with domestic tourists over the last year, only adding to its status as a luxury beach-filled getaway. A combination of duty-free shopping, a beautiful natural environment, and the establishment of world-class hotels has turned the island into a place full of opportunity in the hospitality sector.

Being Ready: When Chinese Borders Open

After two years of travel across borders being extremely limited, there’s a good chance that border restrictions will ease in 2022. The consequences of this will be twofold: first, and perhaps most significantly, there will be swathes of Chinese tourists looking to holiday outside of the middle kingdom. Now is the time to get prepared for that moment – by localizing content aimed at Chinese tourists, it will be possible to stand out in the crowd of hospitality service providers.

Second, international tourists will be able to visit China. For companies operating within China, this represents a good opportunity to focus on getting their international offer perfected. By translating services into several languages, it will be possible to engage tourists coming from all over the globe.

HI-COM is a digital marketing agency dedicated to providing China-specific strategy, social media communication and e-commerce marketing services to businesses around the world. Working with more than 100 brands, HI-COM is the go-to partner of companies that want to enter China market!  Contact us for your free consultation today!

Scan QR code to follow Localization and The Chinese Market Entry News or Contact us on WeChat: 

Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone having an extended stay in the city will soon find there are places of curiosity beyond its reach. If you want to go off the beaten path, explore the small towns and countryside nearby, or perhaps take an aimless trip down the coast, the best option is to drive.

There’s no need to own a car when you live in Guangzhou, and fortunately if you do wish to venture out, rental cars are quite affordable. Split the cost between a few friends, and you have a great, inexpensive road tripon your hands. International driving licenses, however, are not recognised in China. The process of getting a locally-recognised driving license may seem off-putting at first, but really it’s not too hard, and certainly pays off.

Since September 2019, the process has been made significantly easier. Expats are now able to get a temporary driving permit that requires no exams, no medical check, and is valid for up to a year (and can be renewed!). It’s so smooth that you can be in and out of the office within one hour. Here’s how.

Getting a Driving Licence in Guangzhou: Step One

Get some documents in order. You’ll need to present your passport and visa, and photocopies of both. You’ll need to show your French driving license, as well as a translation of the license from an accredited translation agency (this typically costs 400-600 RMB).
Pick a Chinese name if you don’t already have one, and make sure it corresponds with the translation of your license. Make sure you know your phone number, and have your address ready in Chinese. You may or may not need to present your temporary residence permit – to be safe, prepare it, along with a photocopy. The last thing is two one-inch colour portrait photos, which you can get made in most metro stations for about 40RMB.

Getting a Driving Licence in Guangzhou: Step Two

Book an appointment with the Guangzhou traffic police (广州公安局交警支队车管所), by calling 020-87220001. Their office is located in Tianhe District, at 1732 Huaguan Road (天河区岑村华观路1732号).

Getting a Driving Licence in Guangzhou: Step Three

Turn up for your appointment, with all the required documents, and you’re pretty much done! The fee, at the time of writing, is just 30RMB. It’s a good idea to take a Chinese-speaking friend with you, in case there’s an extra requirement, but as of the time of writing, this is all that’s needed.

Is it really that easy? Yes.

What if I want more than a year?

You can renew your temporary driving permit, if you have a residence permit. Alternatively, you can go through the process of getting a driving license that is valid for up to six years. This is a bit more expensive, requires more documents, and also requires that you pass a theoretical and medical exam. For expats who intend to stay in China for some time, and who don’t mind potentially having to pay a few visits to the traffic police instead of just one, then this is perhaps a better option.

What if I don’t have a driving license from France?

You will need to sign up to a driving school, take lessons, and pass both the practical and theoretical test in the same way anyone else would here. Courses run around 2000-3000RMB.

In need of certified translation services in China? Not sure if you need a certified or notarized translation? This list of 21 situations might help!

I’M FREE! Where should I go?

There are so many great road trips you can go on from Guangzhou. You could take the coastal roads down to Zhuhai, continuing on to the stunning scenery of Yu Tang Mountain. Thrill-seekers might seek out the giant glass bridge in Gulong Canyon. Or, for a combination of nature and culture, head north to Nanling National Forest Park and visit the impossibly beautiful mountain-top pagoda.

HI-COM is a multilingual translation agency dedicated to providing professional translation services to businesses around the world. Contact us for your free consultation today!

If you’d like more information, feel free to get in touch as we’d be delighted to hear from you!

Other articles:

All you need to know about NAATI Certified translation

Types of Legal translation

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.

Everything business posts on WeChat – be it content on an official account, a video via channels, or a representative posting on their moments – falls under the rules of advertising law in China. Let us reiterate this – everything. As such, WeChat has strict rules for what can and can’t be posted, to make sure businesses operate in line with national law.

Why?

It’s a priority for the government to make sure that all ads, including WeChat ads, do not misguide or mislead the public. In 2015, the national advertising law was reissued, at double the length of its previous 1994 incarnation. For any business doing WeChat marketing, it is vital to get to grips with the provisions in this law.

According to the Marketing Supervision and Administration of Jing’An district (静安区市场监督管理局曹家渡市场监管所), any information published on an official WeChat, Weibo or any other company account is as just as relevant as the information contained on an official website or in advertising material, and is therefore considered advertising.

Moreover, any individual who reports a valid violation of consumer rights in China receives a cash prize.

Needless to say, some individuals are making a living out of this legal condition, and spend their time browsing on the internet, looking for violations. Once an applicant has sent his report, the officials have two weeks to investigate and report to the higher authority as well as to the applicant. In the case where a law has been broken and the application is legitimate, the brand/social media account holder will be penalized, and the applicant will receive a prize.

What is a Violation of Advertisement Law in China?

The penalties for violating the national advertising law can be huge – from a six-figure fine to the revocation of a business license (more on that below). Furthermore, WeChat is bound by the 2016 Internet Advertising Law to self-regulate.

This means that even before any government agency gets involved, content will be taken down, accounts may be suspended and a review might be initiated. At best, this might mean a delay in a campaign or project; at worst, it might mean a complete failure.

Advertisement Regulations and Restrictions on WeChat in 2021 – What you Need to Know

Here is a summary of the important parts of the advertising law as it relates to WeChat. WeChat also has its own terms that are often being updated, and should also be taken into account when trying to create effective advertisement.

1. Avoid Superlatives on Your WeChat Posts (best, greatest, etc.)

• Up first, and (ironically) of paramount importance: no superlatives. Superlatives are the adjectives that tend to end in ‘est’, to imply the ‘most’ of something that something can be. In Chinese, the equivalent is ‘最’. Examples include ‘best’, ‘newest’, ‘cheapest’, ‘most advanced’, ‘highest’, ‘coolest’, etc.

2. Do Not Use Descriptions Relating to the Word ‘One’

• Do not use over-the-top descriptions relating to the word ‘one’. What does this mean? No describing a product, service or business as ‘one-of-a-kind’, ‘one of the top’, or ‘Top one seller’. Nothing advertised should be described as the ‘first’ of its kind, nor part of any ‘first wave’.

3. Do Not Use “Star” Rating

• Do not place a business, product or service on a subjective scale, such as ‘national’, ‘international’, ‘Grade A’ or ‘5A’, or give it an arbitrary ‘star’ rating.

4. Avoid Words such as ‘Premium’ or ‘Excellent’ when advertising on WeChat

• No words that imply attaining an upper limit or having reached an extreme. E.g. top, cutting edge, premium, top quality, excellent, ultimate, extreme, perfect, excellent, pinnacle, unprecedented, leading, unique.

5. Don’t Mention Anything Related to Scarcity (very rare, only a few available, etc.)

• This can be a bit of a spanner in the works for international marketers, for whom scarcity is a key technique. Be mindful not to use words and phrases like ‘rare’, ‘unique’, ‘hard to find‘, and ’only a few left’.

6. No Exclusivity

• Nothing related to exclusivity, especially with reference to an individual with ‘star power’ or a unique position within the creating process. For example, advertising surrounding the personal story and personal, exclusive access to, a developer, creator, founder or inventor.

7. No Words Related to Country and/or Nation

• Similar to number 2 on this list, but specifically related to country and/or nation. I.e. no claiming something to be the ‘national leader’, or of ‘international quality’, or related to a national residence/landmark.

8. Do Not Use Anything Related to Amounts of Wealth

• Language and images related to gold or large amounts of wealth, when not specifically aligned with the product or service, are prohibited. This includes pictures of coins, banknotes and foreign currency.

9. No Words Like ‘Leader’ or Similar

• When referring to brand, WeChat ads may not use the likeness or implication of being a champion, a superstar, a leader, a monarch or an emperor. They must avoid using language like ‘supreme leader’ or its analogues. In general, do not use language related to being a leader, a pioneer or being ‘brilliant’.

10. Talk about Your Brand Correctly

• Do not describe brands, products or services using the words ‘unprecedented’, ‘permanent’ or ‘omnipotent’.

11. Avoid Using Content Relating to Authority

• Do not advertise special privileges with regard to authority on WeChat – including: special supply, exclusive supply, expert recommendation, national xx leader recommendation.

12. Do Not Use Click-for-reward Tactics

• Which can be counted as defrauding consumers. E.g. no ‘Click here to receive a prize’, or ‘Congratulations on winning, click for your surprise!’ Any gifts offered in WeChat ads must include details of their name, true value, the overall quantity available and (if appropriate) the deadline for receiving them.

13. Can You Use Call-to-actions like ‘About to sell out’ when advertising on WeChat?

• Avoid any language that seeks to manipulate consumers based on changes to the product availability, price, or quantity. E.g. ‘About to sell out’, ‘the lowest price in history’, ’no down payment if you buy right now’.

14. No Discrimination!

• WeChat ads must not contain language that is discriminatory based according to class. No advertising things that are for ‘the upper classes’ or a ‘rich area’. No picking between consumers based on their perceived class.

15. Avoid Unlicensed Tie-ins with National Major Events

• For example the Winter Olympics, Olympic Games, World Cup, and Double 11 (which is registered IP belonging to Alibaba).

16. About Statistical Data on WeChat Ads

• Do not provide statistical data in WeChat ads without evidence. Evidence should have a source link, so that the public may follow up.

17. About Sales Events Advertising on WeChat

• Businesses may not make limited-time sales events, unless the dates and times are clearly stated, and those dates and times are strictly adhered to. For flash sales, weekend sales and anniversary sales, the difference between normal sales and the special event rates must be clear and accurate.

18. Some Other Dont’s to Consider before Advertising on WeChat

1. 1. Do not use the national flag, national emblem, national anthem
   2. Do not feature transportation, commercial, cultural and educational facilities under planning and under construction
   3. All the pictures included in the text are realistic representations
   4. For loan and mortgage services: provide bank name, loan/mortgage amount and term. Include info on instalments, duration and daily payments
   5. Only RMB is allowed for settlements, foreign currencies are not allowed
   6. The content of any advertisement must not be exaggerated and untrue

There are also a few marketing tricks brands no longer can use, most of which are connected to unclear time limitations, unproven or false brand history facts (since XXXX year), general historic facts (“never before”, “unprecedented in the nation’s history”), and having buttons that lead to a page different from the one indicated (“click here to receive…”), etc.

In simple terms, advertisements should be identifiable by consumers as advertisements. Mass media must not publish advertisements in disguised form, such as in the form of news reports, or ‘advertorials’. Advertisements published through mass media should be marked with “advertisements”, which are different from other non-advertising information and should not cause misunderstanding among consumers.

Other such regulations can be found in the second revision of the China’s commercial and advertisement law.

Since the authorities now have their eyes on WeChat official accounts, more and more companies are asking content providers and communication agencies to assure their content complies with the regulations.

What Will Happen to You and Your WeChat Account if You Violate the Advertising Law?

The procedure for the investigation and penalization of a social media account, including a WeChat account is quite simple. The official representatives of your district will call your office to confirm your address and will arrange a time to visit (usually the very next day). Most likely you will not know any details before their visit, except the name of the account reported.

During the the visit, representatives will ask a few questions about the sensitive content. They will check your business license and business scope, the reasons why you post on WeChat and if those posts bring you any commercial gain. This will then lead a tax-related conversation.

After the conversation, they will ask you to provide a written explanation as to why the situation arose in the first place (from “I was not aware of the law”, to “I posted it on purpose”). You will also need to support the statement with the necessary documents and contracts (in case your agency is in charge of someone else’s content, or if your content is created by a sub-contractor).

Then, all that remains is to see whether the case will be dropped, or if a fine will be applied for you to pay.

How Much is the Penalty for Violating Advertising Law in China?

Depending on the severity of the indiscretion, there are different possibilities. For breaking WeChat terms, punishments range from taking down the content, limiting or blocking the traffic to content on WeChat moments, limiting or closing an official account, to banning the company from using WeChat, period. For violating advertising law in china, fines start at 10,000RMB and stretch up to 1 million.

Business licenses may also be suspended. In short, it’s not good news; certainly not worth the risk.

Avoiding Trouble on Your WeChat Account

Firstly, make sure you or those working on your content have read the law and are not using any forbidden terms, subjects, or any of the marketing tricks mentioned above.

Secondly, make sure that all your existing content on WeChat account, Weibo, E-commerce platforms, Website, Mini-apps, etc. does not violate the law.

If you are concerned about this legislation and need help checking and editing the legal compliance of your content, keep in mind that HI-COM has been providing such a service for the past two years and has already helped hundreds of companies avoid legal trouble. Contact us now and get some answers for free!

If your content is already under investigation, please seek legal help.

Disclaimer: The information mentioned in the above article should not be considered as legal advice. HI-COM is not a law firm, and is not authorized to provide legal advice. However, we are in a position to proofread and edit your content in accordance with the advertising law regulations of China.

More about Our Services