Our latest work

High Sierra Vending – Creating a bespoke user manual

Kel YE — Thu, 05 Sep 2024 04:36:40 +0000

About High Sierra Vending

High Sierra Vending is an automated vending machine operations company based in Nevada, USA. It provides various types of vending machines (coffee, snacks, etc.) to schools, restaurants and other businesses, to be used in locations such as airports, casinos, bars and hotels.

Customer requirement

The company had recently purchased and received several pizza vending machines from a manufacturer based in Southern China. However, the machines were delivered to the USA without any kind of operating instructions or user manual, and none of the staff at the company had any idea how to operate them.

The customer therefore contacted us to write, design, and produce an entire user manual in English for his vending machine and his operations team.

Challenges

Geographical issues: The vending operations company is based in the USA, with a machine that only the manufacturer based in Southern China knows how to operate correctly.
Communication issues: None of the engineers at the Chinese factory spoke any English.
Lack of existing content: The manufacturer did not have any English content for the manual available whatsoever. Moreover, it did not have any good quality images of the machine and its various parts.

Strategy

After discussing with the client and our internal production team, it was concluded that there was only one real solution, which was only possible thanks to our unique attributes:

Our in-house staff, made up of experienced native English and Chinese translators and technical writers
Our presence in China

The proposed solution was for two members of our production team (one English and one Chinese), to travel from their Shanghai office to visit the manufacturer of the vending machine in Guangzhou to view the machines and gather all the information they needed to write up the user manual for their American client, which is what they did.

Upon arrival at the manufacturer’s factory, there was no reception area, and not a single employee spoke a word of English, so it was vital that we had a Chinese native with them to find the right person to speak to and arrange the viewing of the machine.

Pizza vending machines on the production line at the manufacturer’s Guangzhou factory

This was also the case when it came to viewing the machine. The machine’s head engineer did not speak any English, so our Chinese Project Manager, who is fluent in English, was able to explain to his English colleague what was being said by the engineer while he was walking them through the components, mechanisms and functions of the machine.

The pizza vending machine’s head engineer explains to HI-COM’S project manager how to configure the machine’s settings using the touch screen.

Our team made sure that all conversations were recorded, and that sufficient photos and video footage were taken, to equip them with the content they needed.

Production

After arriving back in Shanghai, our production team started work on the manual. Thanks to their experience of writing up other manuals, they split the content into clear, easy-to-read chapters, packed with photos they had taken during their visit.

After finishing a first draft, the team sent the manual to the client for review, and then after a few rounds of modifications and feedback from the client’s technical team, the content was validated. It was now time to work on the presentation of the manual.

Thanks to our in-house DTP and document layout service offering, the client did not need to look elsewhere to finalize his manual. He was able to liaise directly with our design team to obtain the exact layout, style, and format he was looking for, and any last minute changes and updates could be taken care of with a minimum of fuss.

Result

Full view of the 74-page vending machine user manual

Thanks to our expertise and professionalism, the GM of the vending operations company now had a clear, concise, and comprehensive user manual for his team, enabling them to operate and maintain the vending machine that had previously been laying idle and useless, and in turn bring in valuable income for his company.

Hangcha’s brand naming

Kel YE — Wed, 08 May 2024 06:15:45 +0000

About Hangcha

Hangcha, a leading manufacturer of forklifts, sought to expand its product offerings with the introduction of two new lines of forklifts. To effectively differentiate these products in the market and establish a strong brand identity, Hangcha partnered with HI-COM, a leading language and marketing agency. Together, they embarked on a journey to create distinctive brand names that would resonate with global audiences and align with the company’s brand positioning.

Services

Brand Naming

Challenges

Brand Differentiation: Developing brand names that would distinguish the new product lines from existing offerings in the competitive forklift market.
Global Trademark Registration: Ensuring that the selected brand names were available for trademark registration across key international markets.
Cultural Sensitivity: Crafting brand names that were culturally appropriate and appealing to diverse audiences worldwide.
Industry Alignment: Aligning the brand names with the industry standards and positioning of the new products within Hangcha’s product portfolio.

Strategy

Market Research:

- Conducted comprehensive market research to understand the competitive landscape, consumer preferences, and industry trends in the forklift manufacturing sector.
- Analyzed existing brand names in the market to identify gaps and opportunities for differentiation.

Collaboration with Linguists:

- Collaborated with linguists and language experts within HI-COM’s team to leverage their expertise in linguistic analysis and brand naming.
- Considered linguistic factors such as phonetics, semantics, and cultural connotations to ensure the suitability and effectiveness of the proposed brand names.

Industry and Product Positioning:

- Worked closely with Hangcha’s product development team to gain insights into the unique features, benefits, and positioning of the new forklift lines.
- Developed brand names that reflected the innovative technology, reliability, and performance of the new products, while also aligning with Hangcha’s brand values and image.

Trademark Availability:

- Conducted trademark searches and clearance checks to verify the availability of the proposed brand names for registration in key global markets.
- Ensured legal compliance and intellectual property protection by selecting brand names that were clear of conflicts and suitable for registration.

Results

Distinctive Brand Identity: HI-COM successfully created two unique brand names that set Hangcha’s new product lines apart in the competitive forklift market.
Global Trademark Registration: The selected brand names were cleared for trademark registration in key international markets, providing legal protection and exclusivity for Hangcha’s intellectual property.
Cultural Relevance: The brand names resonated with diverse audiences worldwide, reflecting cultural sensitivity and linguistic appropriateness.
Industry Alignment: The brand names effectively communicated the quality, reliability, and technological innovation of Hangcha’s new forklift lines, enhancing the company’s brand positioning and market presence.

WeChat Enhancing Brand Communication: Dachser’s

Kel YE — Wed, 08 May 2024 06:15:39 +0000

About Dachser

Dachser, a leading global logistics provider, recognized the importance of engaging with its Chinese customers and partners through digital channels. To strengthen its brand communication in the Chinese market, Dachser established a WeChat official account. The goal was to deliver company news, industry insights, and relevant content to followers while ensuring alignment with the global communication strategy and localization for the local audience.

Services

WeChat Enhancing

Challenges

Cultural Adaptation: Tailoring content to resonate with Chinese audiences while maintaining consistency with Dachser’s global brand identity and communication guidelines.
Language Localization: Translating and adapting content from English to Chinese to ensure clarity, relevance, and cultural appropriateness for the target audience.
Visual Branding: Designing visually appealing and consistent content that reflects Dachser’s brand image while adhering to the visual standards of WeChat.
Content Strategy: Developing a content strategy that balances company updates, industry trends, thought leadership, and engaging multimedia content to keep followers informed and engaged.

Strategy

Cultural Insights:

- Conducted research to understand the preferences, interests, and cultural nuances of the Chinese audience on WeChat.
- Leveraged insights to tailor content topics, language style, and visual elements to better resonate with local followers.

Language Localization:

- Collaborated with bilingual content creators and translators to ensure accurate translation and adaptation of content from English to Chinese.
- Paid attention to language nuances, idiomatic expressions, and cultural references to enhance the clarity and relevance of the content for Chinese readers.

Visual Branding:

- Designed custom visuals, including images, infographics, and videos, that aligned with Dachser’s global branding guidelines while incorporating elements that appeal to the Chinese audience.
- Optimized visuals for mobile viewing and ensured consistency in branding elements such as colors, fonts, and logos.

Content Strategy:

- Developed a diverse content calendar that included a mix of company updates, industry news, expert insights, success stories, and interactive features to engage followers.
- Monitored trends and feedback on WeChat to continuously refine the content strategy and deliver content that resonates with the audience.

Results

Enhanced Brand Engagement: Dachser’s WeChat official account saw increased engagement from Chinese followers, with higher click-through rates, likes, shares, and comments on content posts.
Improved Brand Visibility: Regular updates and informative content positioned Dachser as a thought leader in the logistics industry, strengthening its reputation and credibility among Chinese audiences.
Effective Localization: By balancing global brand consistency with local relevance, Dachser effectively communicated its key messages and value proposition to the Chinese market.
Increased Audience Reach: The WeChat official account served as a valuable communication channel, reaching a wider audience of customers, partners, and industry stakeholders in China.

Costa Cruises’ Website Copywriting

Kel YE — Wed, 08 May 2024 04:04:17 +0000

About Costa Cruises

Costa Cruises, a renowned Italian cruise line operating globally, recognized the vast potential of the Chinese market. With a growing interest in travel and luxury experiences, Costa Cruises saw an opportunity to expand its presence in China. To effectively connect with Chinese consumers, Costa Cruises embarked on a journey of localization, culminating in the creation of a dedicated brand website tailored to the Chinese audience.

Services

Website Copywriting

Challenges

Cultural Sensitivity: Adapting the brand name and slogan to resonate with Chinese culture while maintaining brand identity.
Language Localization: Ensuring all website content was accurately translated into Chinese Mandarin.
Content Creation: Developing engaging and relevant content to appeal to Chinese consumers’ preferences and interests.
User Experience: Designing a user-friendly website interface optimized for Chinese users’ browsing habits and preferences.

Strategy

Brand Name and Slogan Localization:

- Conducted extensive market research to understand Chinese consumer preferences and cultural nuances.
- Collaborated with local linguistic experts to select a brand name that conveyed the essence of Costa Cruises while resonating with Chinese audiences.
- Crafted a culturally relevant slogan that evoked emotions and aspirations aligned with Chinese values and travel preferences.

Language Localization:

- Engaged professional translators fluent in Chinese Mandarin to ensure accurate and culturally appropriate translation of all website content, including navigation menus, product descriptions, and promotional materials.
- Implemented localization best practices to adapt language, tone, and style to suit Chinese linguistic conventions and communication norms.

Content Creation:

- Developed original content tailored to Chinese consumers’ interests, highlighting unique cruise experiences, onboard amenities, and destination offerings.
- Incorporated culturally relevant elements such as Chinese festivals, traditions, and cuisine to create a sense of familiarity and connection with the target audience.
- Utilized engaging visuals, including high-quality images and videos, to showcase the luxury and excitement of Costa Cruises’ offerings.

User Experience:

- Designed a visually appealing and intuitive website interface optimized for Chinese users, featuring simplified navigation, clear call-to-action buttons, and mobile responsiveness.
- Conducted usability testing with Chinese participants to gather feedback and make iterative improvements to the website design and functionality.

Results

Successful Brand Localization: Costa Cruises established a strong brand presence in the Chinese market with a culturally resonant brand name and slogan.
Enhanced User Engagement: The Chinese website attracted increased traffic and engagement, resulting in higher conversion rates and customer satisfaction.
Expanded Market Reach: Costa Cruises’ tailored approach to localization enabled the brand to connect with a broader audience of Chinese consumers seeking premium travel experiences.
Positive Brand Perception: Chinese consumers embraced Costa Cruises as a trusted and preferred choice for luxury cruises, contributing to the brand’s positive reputation and long-term growth in the region.

Branding and Brand Awareness – Zenfeel

Kel YE — Tue, 05 Dec 2023 03:36:28 +0000

About Zenfeel

Zenfeel is a French and international company specializing in the manufacture of decorative acoustic solutions.

Services

Branding

Brand Awareness

Campaign summary

Objective: To establish a strong brand identity and increase online visibility in China.

Challenge: The client wanted to create a unique brand identity that would stand out from the competition and attract more customers.

Solution

We provided the client with a comprehensive branding package that included the following:

Brand Name:We helped the client create a brand name that was memorable, easy to pronounce, and reflected their values.
Logo Design:We created a custom logo that was visually appealing and reflected the client’s brand identity.
Tone of Voice:We developed a tone of voice that was consistent with the client’s brand identity and values. This helped to create a unique brand personality that resonated with the target audience.
Website SEO:We optimized the client’s website for search engines in China and the West to increase online visibility and attract more traffic.
Website Promotion:We promoted the client’s website through various channels such as social media, email marketing. This helped to increase website traffic and generate leads.
Social Media Promotion:We promoted the client’s brand on LinkedIn and WeChat to increase brand awareness and attract more customers.

Results

The client’s brand identity was established successfully, and the website received a significant increase in traffic. The website SEO helped to improve the client’s search engine rankings, which resulted in more leads and conversions. The social media promotion helped to increase brand awareness and attract more customers.

WeChat Account registration: Service account – Lessonia

Kel YE — Mon, 04 Dec 2023 08:44:11 +0000

About Lessonia

Lessonia is a leading cosmetic designer and manufacturer.

Services

WeChat Account registration

Campaign summary

Objective: The company wanted to expand its market share and reach more customers through the popular social media platform WeChat.

Solution

The registration process involved the following steps:

Collecting the necessary documents
Processing the documents with the platform
Verifying the account
Setting up the account design and menu: Once Lessonia’s account was verified, HI-COM set up its account design and menu. It created a custom menu for Lessonia’s account that featured its services. It also designed the account interface to matchbrand identity and style.

Results:

The registration process took about two weeks to complete. Once it was done, Lessinia was able to start using its WeChat official account to promote its brand and engage with its customers.

Social Media Promotion – Excelia Business School

Kel YE — Mon, 04 Dec 2023 08:44:05 +0000

About Excelia Business School

Excelia Business School is a major business and management school, offering undergraduate and postgraduate programmes. The Financial Times has ranked it amongst the best business schools in the world.

Services

WeChat and Red Account Management

Social Media Ads

Campaign summary

Objective: To increase brand awareness and reach the target audience through WeChat and Red accounts.

Challenge: The client wanted to create a unique brand identity that would stand out from the competition and attract more students.

Solution

We provided the client with a comprehensive social media package that included the following:

WeChat and Red Account Management:We managed the client’s WeChat and Red accounts to ensure that they were up-to-date and engaging. We created custom designs and content that reflected the client’s brand identity and attracted visitors.
Social Media Ads:We created and ran social media ads on WeChat and Red to reach the target audience. We used demographic targeting to ensure that the ads were seen by the right people.

Results

The client’s social media accounts attracted a solid number of new followers (20% increase monthly) , and the social media ads generated over 500k views. The lead generation campaign that we managed has brought 250 leads over 3 months. The client was pleased with our services and has since recommended us to other businesses.

Social Media Promotion – IESEG Business School

Kel YE — Mon, 04 Dec 2023 08:44:03 +0000

About IESEG Business School

IÉSEG School of Management is one of the top Business Schools in France, ranked 21st in the world by the Financial Times.

Services

WeChat Branding

RED Promotion

Campaign summary

Objective: To uplift branding on WeChat account and promote the school on WeChat and RED.

Challenge: The client wanted to uplift their brand identity that would stand out from the competition and attract more students.

Solution

We provided the client with a comprehensive branding package that included the following:

WeChat Branding:We helped the client uplift their branding on WeChat by creating a custom design that reflected the client’s brand and attracted visitors.
RED Promotion:We promoted the client’s school on RED with the help of 2 KOLs. The KOLs showcased the client’s programs and services to a wider audience. The promotion was broadcasted on RED which helped to increase engagement and reach.

Results

The client’s school attracted a nedded number of students from China, and the RED promotion generated over 100k views within the niche audience. The client was pleased with our services and has since recommended us to other businesses.

Creative content – Wavex

Kel YE — Mon, 04 Dec 2023 06:55:42 +0000

About Wavex

WaveX is a Suzhou-based Startup company that has created a revolutionary drinking product: a bottle that changes the flavor of water without adding anything into water.

WaveX’s innovative product is a testament to the company’s commitment to creating products that are both functional and enjoyable.

Services

Create Advertising video

Campaign summary

Objective:To create a video ad that promotes the client’s products and services.

Challenge:The client wanted to create a video ad that was visually appealing and engaging.

Solution

We provided the client with a comprehensive video ad package that included the following:

Storyboard: We created a storyboard that outlined the visual elements of the video ad. This helped to ensure that the client’s vision was realized in the final product.
Casting: We cast actors and actresses that fit the client’s brand identity and values. This helped to create a relatable and authentic video ad.
Scenario: We developed a scenario that showcased the client’s products and services in a creative and engaging way. This helped to keep the viewers interested and engaged.
Shooting: We shot the video ad using high-quality cameras and equipment. This helped to ensure that the video ad was visually stunning and professional.
Editing: We edited the video ad to ensure that it flowed smoothly and was visually appealing. We also added special effects and transitions to enhance the viewing experience.
Music and Voiceover: We added music and a voiceover to the video ad to create an emotional connection with the viewers. This helped to make the video ad more memorable and impactful.

Results:

The video ad was a huge success, with over 1 million views on social media platforms. The client was pleased with our services and signed one more term of contract.

Services

Create a pitch for raising capital that showcases

Campaign summary

Objective: To create a pitch for raising capital that showcases the company’s expertise and product innovation.

Challenge: The client wanted to create a pitch that was visually appealing and engaging for the VCs and investors.

Solution

We provided the client with a comprehensive pitch package that included the following:

Idea Processing:We worked with the client to develop a pitch that was unique and compelling. We brainstormed ideas and developed a concept that reflected the client’s brand identity and values.
Drafting of the Copy:We drafted the copy for the pitch, ensuring that it was clear, concise, and engaging. We used language that resonated with the target audience, represented the brand, and highlighted the client’s strengths and expertise.
Design:We created a custom design for the pitch that was visually appealing and reflected the client’s brand identity. We used high-quality images and graphics to enhance the visual appeal of the pitch.
Translation:We translated the pitch into multiple languages to reach a wider audience. We ensured that the translation was accurate and culturally appropriate.

Business Award Ceremony 100 people Banquette & Trade show booth promotion – The Pollock group

Kel YE — Fri, 01 Dec 2023 08:47:50 +0000

The Pollock group

Services

Business Award Ceremony 100 people Banquette

Campaign summary

Objective: To manage a business award banquet for 100 participants.

Challenge:The client wanted to create a memorable experience for the attendees and ensure that everything ran smoothly.

Solution:

We provided the client with a comprehensive service package that included the following:

Venue Selection:

We helped the client select a suitable venue for the event based on their requirements and budget.

Catering

We arranged for catering services that provided a variety of custom made delicious food options for the attendees.

Decorations:

We provided customized decorations that reflected the client’s brand and created a welcoming atmosphere for the attendees.

Audio-Visual Services:

We provided audio-visual services that included sound systems, lighting, and projection equipment to ensure that the event was visually and audibly appealing.

Event Management:

We provided on-site support during the event to ensure that everything ran smoothly. We also managed the registration process, seating arrangements, entertainment, and the award ceremony.

Results:

The event was a huge success, with over 100 participants attending. The attendees were impressed with the quality of the venue, catering, and decorations. The audio-visual services helped to create an engaging and immersive experience for the attendees. The client was pleased with our services and has since recommended us to other businesses.

Services

Trade show booth promotion

Campaign summary

Objective: To increase brand awareness and generate leads at the annual trade show.

Challenge: The client wanted to stand out from the competition and attract more visitors to their booth.

Solution:

We provided the client with a proportional service package that included the following:

Livestreaming:We invited a popular livestreamer “Hungry Monkey” to the client’s booth to demonstrate their excellent food, as he was participating in a fish-burger eating contest. The livestream was broadcasted on the Douyin channel, which helped to increase engagement and generate reach of 88 000 viewers within 30 mins.
Local Press Releases:We published press releases in local (national and citi level) media outlets to promote the client’s participation in the Qingdao Seafood This helped to generate buzz vising the existing business niche in China.

Results

The client’s booth attracted a record number of visitors, and the total digital reach for the first time passed 1 million views.

Our latest work

High Sierra Vending – Creating a bespoke user manual

About High Sierra Vending

Customer requirement

Challenges

Strategy

Production

Result

Hangcha’s brand naming

About Hangcha

Services

Brand Naming

Challenges

Strategy

Results

WeChat Enhancing Brand Communication: Dachser’s

About Dachser

Services

WeChat Enhancing

Challenges

Strategy

Results

Costa Cruises’ Website Copywriting

About Costa Cruises

Services

Website Copywriting

Challenges

Strategy

Results

Branding and Brand Awareness – Zenfeel

About Zenfeel

Services

Branding

Brand Awareness

Campaign summary

Solution

Results

WeChat Account registration: Service account – Lessonia

About Lessonia

Services

WeChat Account registration

Campaign summary

Solution

Results:

Social Media Promotion – Excelia Business School

About Excelia Business School

Services

WeChat and Red Account Management

Social Media Ads

Campaign summary

Solution

Results

Social Media Promotion – IESEG Business School

About IESEG Business School

Services

WeChat Branding

RED Promotion

Campaign summary

Solution

Results

Creative content – Wavex

About Wavex

Services

Create Advertising video

Campaign summary

Solution

Results:

Services

Create a pitch for raising capital that showcases

Campaign summary

Solution

Business Award Ceremony 100 people Banquette & Trade show booth promotion – The Pollock group

The Pollock group

Services

Business Award Ceremony 100 people Banquette

Campaign summary

Solution:

Venue Selection:

Catering

Decorations: